Luxury Real Estate in Montenegro: Expectations of Female Clients

Published on September 30, 2025 and written by Cyril Jarnias

Nestled in the heart of the Balkans, Montenegro captivates with its picturesque landscapes and rich heritage, becoming a sought-after destination for luxury real estate. A growing number of affluent women, in search of elegant and exclusive properties, are investing in this enchanting country, where majestic mountains and sunny shores harmoniously converge.

This real estate boom is not merely a taste for luxury but also reflects a quest for experience and authenticity, where each property becomes a personalized sanctuary. The expectations of female clients are varied and complexified by a growing desire for security, sustainability, and connection to the local culture—essential elements redefining the Montenegrin luxury market.

Women Investors in Montenegro: A Growing Market

The real estate market in Montenegro is experiencing remarkable evolution, with an average price increase of 15% since 2023, reflecting growing demand for residential property. In this dynamic context, the presence of women investors is gradually asserting itself, bringing a new dimension to this traditionally male-dominated sector.

Despite this persistent perception—22% of French people still consider real estate professions as essentially or rather masculine—women’s skills in this field are increasingly recognized and valued. Their specific strengths include listening, advising, perseverance, and support, essential qualities for excelling in real estate.

The Montenegrin market, with luxury complexes like Porto Montenegro, particularly attracts foreign investors. This iconic development, located near Tivat International Airport, offers high-end apartments with sea views at approximately €14,000/m² for front-line units and €8,000/m² for other locations.

Property Type	Average Price per m²
Front-line apartment with sea view	€14,000
Standard apartment in luxury complex	€8,000
Properties in developing areas	Varies by location

Women investors are particularly attracted to:

• Properties offering long-term appreciation potential
• Secure complexes with integrated services
• Real estate combining quality of life and rental yield

In property presentations, female real estate professionals demonstrate a superior ability to highlight a property’s potential—60% of respondents believe a woman showcases all the potentials of a property more broadly, compared to 40% for men.

Montenegro, with its sustainable growth rate in real estate, offers women investors an attractive perspective of capital growth and consistent return on investment. Experts recommend acting quickly to take advantage of still relatively affordable prices in this expanding market.

“Real estate in Montenegro is worth investing in. Investors are guaranteed a certain profit and prestige in the country’s real estate market.”

This trend is part of a broader evolution where over 8 out of 10 French people would recommend a woman in their circle to work in real estate, a sign of growing recognition of women’s place in this sector.

Security and Comfort: Luxury Women’s Residences in Montenegro

Security in luxury women’s residences in Montenegro is a fundamental pillar, meeting the expectations of a demanding and international female clientele. These establishments integrate advanced technologies such as intelligent video surveillance, electronic access control, and 24/7 security personnel to ensure a fully protected environment.

Essential Services Ensuring Security and Comfort

Service	Description
24/7 Security	Permanent human control combined with sophisticated electronic management of entrances/exits
International Concierge	Multilingual assistance for all procedures, VIP reservations, or daily needs
Controlled Access	Biometric or badge systems strictly limiting access to residents only

The amenities are designed to provide an exceptional living environment where comfort rhymes with well-being:

• Private relaxation areas (panoramic lounge salons, landscaped terraces)
• High-tech fitness rooms equipped and reserved exclusively for residents
• Personalized spa services: private hammams, on-demand aesthetic treatments
• Spaces dedicated to mental well-being: private meditation or yoga rooms

A strategic location remains paramount: these residences are located in the most secure neighborhoods of the Montenegrin coast, offering breathtaking sea views while ensuring immediate proximity to high-end boutiques, starred restaurants, and marinas. Easy access to local amenities complements this unique feeling of combining residential serenity with a dynamic social life.

Many establishments also form exclusive partnerships to offer their clients privileged experiences: invitations to private cultural events, priority access to certain nautical clubs, or collaborations with renowned spas to provide signature treatments directly in the residence.

The security requirement does not stop at mere physical control: it extends to every detail of daily life through the harmonious integration of wellness and ultra-personalized service—thus offering a true haven of peace where every woman can fully recharge.

A Touch of Elegance: Feminine Architecture in Montenegrin Luxury Real Estate

Feminine architecture, characterized by elegant lines, subtle forms, and particular attention to refined details, profoundly shapes the landscape of luxury real estate in Montenegro. This influence is manifested in the marked preference of female clients for spaces where aesthetics rhyme with functionality.

Key Elements Sought by Female Clientele:

• Bright, open spaces highlighting natural views (sea, mountains)
• Use of noble materials like marble, sculpted wood, or leather
• Soft colors and neutral palettes enhanced with sophisticated accents
• Interior layout promoting both conviviality and intimacy
• Subtle decorative details: brass handles, graphic woodwork

Concrete example: The One&Only Portonovi complex embodies this trend with its spacious suites featuring panoramic bay windows overlooking the sea or mountains. The bathrooms become masterpieces here: high ceilings, harmonious marriages between polished marble and thick custom-carved wood, double bathtubs offering spectacular views—all assets that particularly appeal to a demanding clientele keen on combining well-being and design.

Element	Preferred Materials	Dominant Colors	Forms
Living Room	Sculpted noble wood, glass	Off-white, sandy beige	Fluid lines
Bathroom	Polished marble; copper for accessories; solid parquet	Pearl gray; golden or pearly touches	Delicate curves
Master Bedroom	Natural linen; galuchat leather for accessories	Light taupe; soft blue	Enveloping volumes

Female architects and designers play a driving role in this market evolution. Their unique sensitivity allows them to harmoniously integrate daily practical needs (modular spaces, discreet storage) with an immediately recognizable aesthetic signature. This feminine perspective enriches each high-end residential project by infusing more intuitive comfort without sacrificing stylistic exigence.

Current Architectural Trends Observed in Montenegro:

• Predominance of warm minimalism over ostentatious classicism
• Fusion between Mediterranean inspirations (clean lines) and contemporary touches (design furniture)
• Creation of multifunctional spaces responding to new lifestyles

Specialized companies such as CMM Investment Consulting Group highlight these new expectations in their premium real estate programs. Their personalized approach precisely targets modern women eager to invest in residences combining discreet prestige and daily practicality.

Feminine architecture thus redefines the codes of Montenegrin luxury by favoring understated sophistication where every detail is designed to magnify both the space…and those who live in it.