Tips For Selling A Property Quickly In Italy

Published on October 3, 2025 and written by Cyril Jarnias

Italy, with its picturesque landscapes, rich cultural heritage, and renowned cuisine, attracts numerous potential buyers from around the world. However, selling a property quickly in this Mediterranean country can prove challenging, even in a dynamic market. Whether you own a Tuscan villa, a Roman apartment, or a countryside home in Puglia, here are the winning strategies to speed up the sale of your real estate property in Italy.

Showcase Your Property in Its Best Light: The Art of Presentation

First impressions are crucial when selling real estate. In Italy, where aesthetics and lifestyle are particularly valued, it’s essential to highlight your property’s assets to quickly attract potential buyers.

Renovate and Refresh

Before putting your property on the market, perform necessary repairs and give your interior a fresh look. Italian buyers are sensitive to details and appreciate well-maintained properties. Fix minor defects, repaint walls if needed, and ensure all installations work correctly.

Highlight Authenticity

If your property features typical Italian architectural elements like exposed beams, terracotta floors, or wall frescoes, showcase them. These authentic characteristics are highly sought after by buyers, especially foreigners seeking Italian charm.

Create a Welcoming Atmosphere

Italians place great importance on the art of living. Arrange your interior to create a warm and friendly atmosphere. Place some green plants, light scented candles, and let natural light in to bring your space to life.

Declutter and Depersonalize

Put away personal items and free up space to allow visitors to easily envision themselves in the space. A clean, neutral interior will help potential buyers visualize the property’s potential.

Adopt an Impactful Marketing Strategy: Visibility and Targeting

To sell your property quickly in Italy, it’s crucial to adopt an effective and targeted marketing approach. The Italian real estate market is competitive, and good visibility can make all the difference.

Invest in Quality Photos

In a country renowned for its sense of aesthetics, professional, high-quality photos are essential. Invest in an experienced real estate photographer who can capture the beauty and essence of your property in its best light. Don’t hesitate to include panoramic views if your property has an exceptional location.

Create an Immersive Virtual Tour

International buyers particularly appreciate 360° virtual tours. This technology allows them to discover your property in detail without having to travel, which can significantly speed up the sales process, especially for high-end properties.

Use Social Media Strategically

Italians are very active on social media. Use platforms like Instagram and Facebook to promote your property to a wide audience. Share attractive photos, short videos highlighting your property’s strengths, and remember to use relevant hashtags in Italian and English.

Target Specialized Real Estate Portals

In addition to major national real estate sites, consider listing your property on portals specializing in luxury real estate or specifically targeting foreign buyers interested in Italy. Platforms like Gate-Away or Immobiliare.it are very popular with international buyers.

Highlight the Italian Lifestyle

Don’t just sell a property, but also a lifestyle. Highlight the assets of your region: local cuisine, nearby vineyards, paradise beaches, or neighboring historical sites. These elements can be powerful selling points, especially for foreign buyers.

Choose the Right Partner: The Importance of an Expert Real Estate Agent

Choosing a competent and well-connected real estate agent can significantly speed up the sale of your property in Italy. Here’s how to select the best professional for your project:

Opt for Local Expertise

Choose an agent who knows your region perfectly. Italy is a diverse country, and each region has its own particularities in terms of real estate market. A local agent will have a deep understanding of market trends, prices, and buyer expectations in your specific area.

Check Certifications and Experience

In Italy, real estate agents must be registered with the local Chamber of Commerce and possess a professional license. Ensure your agent is properly certified and has solid experience selling properties similar to yours.

Evaluate Their International Network

If your property is likely to interest foreign buyers, choose an agent with an international network. Some Italian agencies have partnerships with global real estate networks, which can significantly expand your listing’s reach.

Analyze Their Marketing Strategy

Ask to see examples of their previous marketing campaigns. A good agent should have a multi-channel strategy including online ads, quality brochures, and possibly partnerships with luxury agencies for high-end properties.

Evaluate Their Responsiveness and Communication

Response speed is crucial in the sales process. Choose an agent who communicates effectively, responds promptly to inquiries, and keeps you regularly informed about the sale’s progress.

Set the Right Price: The Key to a Quick Sale

Determining the right price for your property is crucial to quickly attract serious buyers in the Italian market. An accurate assessment can make the difference between a quick sale and a property that stagnates on the market.

Conduct a Thorough Market Study

Analyze prices of similar properties recently sold in your neighborhood. The Italian real estate market can vary considerably from region to region, even from neighborhood to neighborhood in large cities like Rome or Milan. Precise knowledge of local trends is essential.

Consider Italian Specificities

Certain factors can significantly influence a property’s value in Italy. For example, the presence of a favorable energy certificate, the authenticity of architectural elements, or proximity to historical sites can justify a higher price.

Be Realistic and Flexible

Although you want to get the best price, remember that overvaluing your property can significantly slow down the sale. Be prepared to adjust your price if necessary, based on market feedback.

Consider Additional Costs

Don’t forget that buyers in Italy will face additional costs, including taxes and notary fees. Take these into account in your pricing strategy to remain competitive.

Prepare Legally: Anticipate Administrative Procedures

Selling real estate in Italy involves several administrative and legal steps. Good preparation can significantly speed up the sales process.

Gather All Necessary Documents

• The property title
• The urban planning compliance certificate
• The energy certificate (APE – Attestato di Prestazione Energetica)
• Updated cadastral plans
• Latest property tax bills

Check Your Property’s Compliance

Ensure your property complies with local urban planning regulations. Any unresolved irregularity can significantly delay, or even compromise, the sale.

Anticipate Tax Matters

Consult an accountant or tax lawyer to understand the tax implications of the sale, particularly regarding capital gains if you’re a foreign resident.

Choose a Trusted Notary

In Italy, a notary’s presence is mandatory to finalize the sale. Select an experienced professional, ideally bilingual if you’re dealing with foreign buyers.

By following these wise tips, you’ll maximize your chances of selling your property quickly in Italy. Remember that patience remains key: even with a well-thought-out strategy, the Italian real estate market can sometimes be unpredictable. Stay flexible and open to opportunities that arise.

The key to success lies in meticulous preparation, attractive presentation of your property, targeted marketing strategy, and choosing the right professional partners. With these elements in place, you’ll be well positioned to conclude a quick and satisfactory sale of your Italian property.