Starting or growing a business in Serbia quickly leads to the same practical question: where to set up your company, and in what type of premises? A modern office in Belgrade, a neighborhood shop, a logistics warehouse near a highway, or a factory in an industrial park: the options are increasingly broad, but the rules of the game remain very specific. Understanding the market, prices, the legal framework, and regional differences is essential for signing a lease or purchasing a building while limiting risks.
This article provides a practical and structured analysis of the office, retail, and warehouse markets in Serbia. It is based on recent data from key industry players (CBS International, CBRE, Colliers, specialized agencies) and public institutions, while incorporating the current legal framework.
An attractive business environment for setting up premises
Serbia has established itself as a competitive destination for industrial, service, logistics, or digital companies. Located at the heart of the Balkan peninsula, at the crossroads of Pan-European Corridors X and VII, it offers direct access to European Union markets, while benefiting from free trade agreements with numerous countries.
The flat corporate income tax rate in Serbia, which can be reduced for industrial or innovative projects.
This combination of moderate taxation, average wages lower than in the EU, and employment incentives results in an overall labor cost close to half of that observed in EU member states in Eastern Europe. For an entrepreneur looking for retail space, an office, or a warehouse, this means that the “rent + salaries + operating costs” category remains competitive, provided there is a careful trade-off between location, energy performance, and service level.
Understanding the commercial real estate market in Serbia
The Serbian professional real estate market has become considerably more structured over the last decade. It is now driven by both international institutional investors, large construction groups, local banks, and domestic developers.
Belgrade overwhelmingly dominates, concentrating over 70% of the demand for quality offices, prime retail space, and a significant share of logistics. The supply of modern offices in the capital exceeds 1.2 million m² of leasable area, with about 65% being Class A, and continues to grow with new projects in New Belgrade, the city center, and along major thoroughfares.
The Serbian economic model is evolving from a concentration on Belgrade towards a network of secondary cities (Novi Sad, Niš, Kragujevac, etc.) structured along major transport corridors. This dynamic creates opportunities to set up warehouses, workshops, and retail spaces at a lower cost while benefiting from good connectivity.
The most dynamic sector is warehouses and logistics, driven by e‑commerce, rising industrial exports, and its regional hub position. Modern logistics space already exceeds 6 million m², with a pipeline of several hundred thousand additional square meters.
Offices, retail, industry: different dynamics
Modern offices in Belgrade show strong demand, driven by IT, engineering, finance, and shared services. Vacancy rates for Class A buildings are around 2%, while Class B buildings remain below 4%. Prime rents are stabilizing around €18/m²/month for top assets, while flexible or coworking solutions complement the supply, with over 70,000 m² of shared spaces.
Retail follows a distinct trajectory. In the capital as in medium-sized cities (Čačak, Kraljevo, Leskovac, Zaječar, Valjevo, Pančevo), growth is driven by retail parks and hybrid formats. While hyper-central areas remain very expensive, demand for neighborhood retail in residential areas is booming, driven by the slogan that sums up the new market reality well: “the center is wherever the consumers are.”
Analysis of the Serbian commercial real estate market
Finally, industrial and logistics real estate is the most promising strategic axis, with strong demand for modern warehouses, well-served by the E‑70 and E‑75 highways, the Belgrade ring road, and river ports.
Choosing your location: Belgrade, Novi Sad, Niš and the corridors
The first step in finding premises is to choose the city and the type of area suited to your business model. In Serbia, the “corridor” logic is decisive, especially for logistics and industry.
Belgrade: showcase, market, and logistics hub
Belgrade is home to about 1.7 million inhabitants and is simultaneously the country’s largest consumer market, financial center, and main tertiary hub. The city is at the crossroads of the E‑70 and E‑75 highways, has an international airport (Nikola Tesla) 20–30 minutes from the main business districts, a river port, and a dense urban transport network.
The main areas for setting up an office or retail space are the central municipalities (Stari grad, Vračar, Savski venac, Palilula, Zvezdara) and New Belgrade on the left bank of the Sava, which is becoming the country’s financial center. Almost all municipalities, including peripheral areas like Surčin, Borča, or Batajnica, have dense populations and an interesting local market.
For offices, New Belgrade remains the benchmark, with business parks like GTC Fortyone, Navigator, USCE, GTC 19 Avenue, or Class A buildings offering parking, restaurants, meeting rooms, and high-speed internet. Rents there are competitive compared to Western European capitals, while offering technical quality compliant with international standards (raised floors, centralized air conditioning, 24/7 security, increasingly frequent LEED or BREEAM environmental certifications).
For retail, micro‑location logic is paramount. A small 15–20 m² shop on a high-traffic street in Stari grad or Vračar typically rents for between €200 and €600 per month, while a 100 m² space in a prime location can reach €2,000, or even more for an exceptional storefront. In New Belgrade and Zemun, levels are slightly lower but remain sensitive to micro‑location within residential blocks.
Novi Sad: engineers, Danube, and logistics
Novi Sad, the country’s second-largest city, combines a strong pool of engineers, a dynamic university, a port on the Danube, and a strategic position on the Belgrade–Hungary axis. It is increasingly positioning itself as a logistics hub, notably thanks to modern industrial parks like CTPark Novi Sad, CTPark Novi Sad East, CTPark Novi Sad City, or Industrial Park Pobeda.
These parks offer flexible production and storage spaces, from 2,500 to over 100,000 m², with all necessary infrastructure (high-capacity electricity, gas, water, fiber, truck access). Proximity to the Croatian, Hungarian, and Romanian borders enhances the area’s appeal for exporting manufacturers.
Niš, Kragujevac, and other regional hubs
Niš, the country’s third-largest city, is located at the crossroads of routes to Bulgaria, North Macedonia, and Greece. CTPark Niš, less than 5 km from the city center and near Konstantin Veliki Airport, specifically targets companies looking to cover southern Serbia and the Southern Balkans. The city benefits from an abundant and competitive workforce, and the possibility to create a free trade zone further enhances its appeal for certain types of industrial activities.
Kragujevac, Kraljevo, Čačak, Subotica, Pančevo, Smederevo, Zrenjanin, as well as Ruma, Inđija, and Stara Pazova are part of an expanding network of industrial zones, often directly connected to highways and benefiting from regional incentives (employment subsidies, equipment co-financing, reduced-price land).
Rental levels: offices, retail, and warehouses
Rental levels vary significantly depending on the city, building quality, its class (A, B, or C), location, and included services (utilities, parking, security, etc.). It is essential to compare not only the face rent but the total cost of occupancy (rent + utilities + energy + fit-out).
Rental ranges for retail in Belgrade
For reference, available data allows establishing indicative ranges for retail spaces in Belgrade:
| Belgrade Area | Typical Size | Average Monthly Rent (range) |
|---|---|---|
| City Center (Stari grad, Vračar, etc.) | 15–20 m² | €200–600 |
| City Center | 30–40 m² | €400–800 |
| City Center | 50–60 m² | €500–1,000 |
| City Center | 100 m² | €1,000–2,000 |
| New Belgrade | 15–20 m² | €200–500 |
| New Belgrade | 30–40 m² | €400–700 |
| New Belgrade | 50–60 m² | €500–1,000 |
| New Belgrade | 100 m² | €800–2,000 |
| Zemun | 15–20 m² | €200–400 |
| Zemun | 30–40 m² | €350–700 |
| Zemun | 50–60 m² | €400–800 |
| Zemun | 100 m² | €800–1,500 |
These figures mask significant micro‑location variations. Some blocks in New Belgrade see small retail units under 30 m² renting for between €300 and €800 per month, while in outlying municipalities, large spaces in strategic locations can reach several thousand euros, attracting major food, DIY, or equipment retailers.
Offices: costs, charges, and fit-out
For offices, monthly rents in Serbia generally range between €5 and €35/m². The best buildings in Belgrade (Class A) are around €18/m², while older or less well-located buildings offer rates between €8 and €14/m².
In addition to rent, operating expenses cover building services and common fees. Their amount varies significantly depending on the property type.
Charges are generally between €4 and €6/m²/month. They include security, common area maintenance, collective heating or air conditioning, cleaning, etc.
These properties benefit from significantly lower operating expenses, often between €0.5 and €1/m².
Interior fit-out represents a significant cost item. Benchmarks commonly used by advisors like Colliers indicate fit‑out costs on the order of:
| Building Type | Indicative Fit-out Cost |
|---|---|
| Class A Office | ~ €1,300/m² |
| Class B Office | ~ €900/m² |
| Class C Office | ~ €650/m² |
| Warehouse / Industrial | €300–500/m² |
This fit‑out typically includes partitions, flooring, furniture, IT cabling, lighting, meeting rooms, etc. It can be partially covered by the owner in the form of a “fit‑out contribution” (€70 to €250/m² depending on the case), in exchange for a longer lease or higher rents. Rent-free periods (1 to 2 months for an office lease, 0 to 1 month for a warehouse) are also part of the negotiation levers.
Warehouses and industrial spaces: renting at the right price
In the logistics segment, rents remain very competitive on a European scale, but differences between cities exist:
| City / Region | Average Monthly Warehouse Rent (€/m²) |
|---|---|
| Belgrade + suburbs | 4.5 – 5.0 |
| Novi Sad | 3.8 – 4.8 |
| Niš | 3.5 – 4.2 |
| Kragujevac | ~ 7.1 |
| Belgrade (wide range depending on class & location) | 4 – 15 |
Large industrial parks (CTPark, VGP, BHM Industrial Park, etc.) offer modular spaces from 2,000 to over 100,000 m², often with flexible contract options (3 to 12 months) for small spaces, or Build‑To‑Suit and Build‑To‑Own models for large custom facilities.
Energy and utilities: a cost not to be underestimated
Energy accounts for an average of around 20% of an office building’s operating costs. Serbia, historically favored by low electricity tariffs, has seen its prices rise, especially for industrial users, making it necessary to closely examine the energy performance of premises.
For businesses, the average industrial electricity price is around €0.1356/kWh, with variations by region and tariff structure (demand charge, peak/off-peak hours, total volume). In some industrial zones in Vojvodina, ranges of €0.09 to €0.12/kWh are observed, while in other cases, commercial contracts have been offered between €105 and €109/MWh.
To put these costs in perspective, typical domestic usage comparisons provide an order of magnitude: charging an electric vehicle would cost about €6.31, washing machine €0.11, vacuum cleaner for 10 minutes €0.05. For a 10,000 m² warehouse, the annual bill will depend largely on insulation quality, the heating system (gas, electricity, district heating), and consumption management.
This is the average annual energy consumption, in kWh per square meter, for commercial buildings.
More and more owners are integrating building management systems (BMS), smart lighting, occupancy sensors, and even photovoltaic panels and batteries to smooth consumption during peak hours. For a tenant, requesting annual energy reports and environmental certifications (green building certificate, “energy passport”) helps anticipate utility costs and integrate energy costs into the location decision.
Industrial zones and logistics parks: turnkey solutions
For industrial or logistics companies, locating in a structured industrial park or logistics zone offers significant advantages: shorter connection times, shared infrastructure costs, immediate access to highways, workforce, and sometimes specific incentives.
Among the most representative sites are:
Overview of the main strategic business parks in Serbia, offering infrastructure tailored for logistics, distribution, and manufacturing.
Located near the Belgrade–Zagreb highway and Nikola Tesla Airport. Targets regional logistics activities.
Positioned between Belgrade and Novi Sad, visible from the A1. Targets e‑commerce, distribution, and manufacturing, with units from 2,500 to over 120,000 m².
15 km from Belgrade and 4 km from the airport, at the E‑70/E‑75 and ring road junction. Suitable for pan‑European logistics operators.
Industrial and logistics complex 3 km from Novi Sad center. Spaces from 1,000 to 110,000 m², connected to major Southeastern European roads.
Directly on the A1, halfway between Belgrade and Niš. Ideal for covering the entire central corridor.
Offers over 39,000 m² of covered storage and 100,000 m² open yard. Includes customs warehouse solutions and a truck terminal on the Danube.
These parks are generally designed to accommodate buildings compliant with international standards (clear heights of 6 to 12 m, slabs supporting heavy loads, multiple loading docks, sprinklers, video surveillance, fiber), with support services (customs, project management, security, maintenance). They enable companies to start operations within weeks rather than months, in a “plug‑and‑play” logic.
The legal framework: planning, construction, and energy
Beyond the market, setting up in commercial, office, or warehouse premises is governed by a body of laws that foreign investors must master, at least in broad terms.
Planning and zoning
The central law is the Law on Planning and Construction. It defines zoning rules, land use, height, building density, and governs the entire construction cycle: location conditions, building permits, occupancy permit, connection to utilities.
Planning documents are divided into spatial plans (for the state, regions, and certain special areas) and urban plans (general urban plans, regulatory plans, detailed plans). Each plot is designated for one or more uses (residential, commercial, industrial, mixed), with regulatory indices such as:
| Key Term | Synthetic Definition |
|---|---|
| Land use | Permitted use of the plot (housing, commerce, industry…) |
| Plot ratio | Ratio of building footprint to plot area |
| Floor area ratio | Ratio of total gross floor area to plot area |
| Building line | Limit to which the main building envelope can be brought |
Before acquiring land to build a warehouse or office building, it is essential to check the zoning, permissible heights, parking obligations, proportion of green space, or specific constraints (heritage, environment, “Seveso,” etc.).
Unified permit procedure
Serbia has implemented a largely digitalized integrated procedure for planning approvals. A single desk manages:
For your construction project in Serbia, you must obtain several administrative permits. This includes the location conditions (equivalent to a planning certificate), the building permit, and the occupancy permit. Furthermore, connections to public networks must be planned and organized: electricity (EPS), gas (Srbijagas), and water.
The law sets indicative deadlines: 5 working days to issue location conditions once all contributions are received, 15 to 30 days for public operators to provide their opinion, 5 days to issue a building or occupancy permit after submission of a complete file. In practice, these deadlines can be extended depending on project complexity, but the legal basis provides a useful framework for demanding follow-up.
A building permit loses its validity if construction does not start within two years or if the occupancy permit is not obtained within five years. For accessory structures under 50 m², a permit exemption may apply.
Energy efficiency and the “energy passport”
Reducing energy consumption is established as a legal principle. Every new building must have an energy performance certificate (energy passport), which is required for the occupancy permit and, under the new 2023 law, for the notarization of any sales or lease contract for a building if the certificate is more than ten years old.
Compliance deadlines vary: immediate for new constructions, 5 years for existing commercial buildings, 10 years for residential. Buildings must also, eventually, integrate specific provisions to conceal external air conditioning units, which will impact commercial facades and offices.
For an entrepreneur, these obligations translate into compliance costs for owners, but also potential savings on utilities: premises with a good energy rating will be cheaper to operate, a criterion not to be overlooked when choosing a warehouse or office.
Commercial leases: what your contract should contain
In Serbia, leases – whether for retail, office, or warehouse space – are governed by the Law on Obligations. The text does not formally distinguish between residential lease and commercial lease, which leaves significant contractual freedom but requires particular rigor in drafting.
Essential content of a lease
A well-structured commercial lease should at minimum cover: the lease terms, lease duration, rent amount, renewal terms, obligations of the tenant and landlord, and provisions for termination.
The fundamental contractual elements to include in a commercial lease to secure the relationship between landlord and tenant.
Complete identification of the parties (individual or legal entity, ID number, address, legal representative) and precise description of the property (address, plot number, area, permitted use).
Duration (fixed or indefinite), renewal conditions, rent amount, payment terms, currency (euros or dinars), and potential indexation.
The security deposit (often one month’s rent) and allocation of charges: electricity, heating, water, property taxes, maintenance, security.
Responsibilities regarding repairs (structural vs. routine maintenance) and rules for subletting or lease assignment.
Conditions for early termination, notice periods, penalties, as well as the move-in inspection and return of the premises (restoration, preservation of improvements).
The lease does not legally need to be written or notarized to be valid, but in practice it is highly recommended to sign a detailed written contract. Notarization, although optional, gives the lease the force of an enforceable title, facilitating recovery of unpaid rent or eviction in case of dispute.
Duration, renewal, and exit
Leases can be concluded for a fixed term or an indefinite term. There is no imposed minimum or maximum duration. For offices and retail, commitments of 3 to 5 years are common, while warehouses can be leased for longer terms, especially when significant fit‑out is carried out.
Upon expiration of a fixed-term lease, if the tenant remains without objection from the landlord, the contract automatically converts into an indefinite-term lease under the same conditions. For such a lease, in the absence of a specific clause, the minimum legal notice period is 8 days. However, it is recommended to negotiate longer notice periods (e.g., 3 or 6 months), especially when fit-out investments have been made, to secure both parties.
The landlord can terminate the contract in case of persistent non-payment of rent after notice (15-day period), unauthorized use of the premises, or unauthorized subletting. The tenant can terminate the lease if the use of the property is seriously impaired (structural defects, major repairs not carried out, third-party claim, etc.).
Subletting, assignment, and sale of the property
Unless otherwise stipulated, the tenant can in principle sublet the premises, provided it does not harm the owner and respects the property’s designated use. In many leases, the landlord’s written consent is required for any subletting, which cannot be refused without valid reasons. The sublease automatically ends when the main lease terminates.
In case of a sale, the existing lease continues to bind the new owner, thus protecting the tenant. The tenant can terminate the lease if a contract clause provides for it in case of change of ownership. There is no legal right of first refusal for the tenant; to acquire the property, it is advisable to negotiate a purchase priority clause in the lease.
Taxation of rent and VAT
Commercial rent is subject to VAT at the rate of 20%. Depending on the status of the parties, tax obligations differ:
– If the landlord is an individual and the tenant is a company or entrepreneur, it is the tenant who must declare and pay the income tax for the landlord (20% on a taxable base equal to 75% of the gross rent).
– If both parties are individuals, the landlord assumes the tax themselves.
– If both are legal entities or entrepreneurs, the rent is included in the landlord’s taxable income.
Rent can be set in euros, but local payments follow foreign exchange rules, often with conversion to dinars for payments. Service charges indexed in euros must generally be paid in RSD, according to National Bank rules.
Buying rather than leasing: ownership and acquisition by foreigners
Certain projects, especially industrial or headquarters, justify purchasing land or a building rather than leasing. In Serbia, local individuals and companies can acquire most real estate, while foreigners have a conditional right to purchase based on reciprocity.
Ownership by foreign companies
Foreign individuals and legal entities can buy apartments, houses, and commercial properties, but face restrictions on agricultural land and certain border or strategic zones. In practice, foreign investors often set up a Serbian company (as a DOO – limited liability company) to acquire developable land, industrial buildings, and warehouses more freely.
The transfer requires a written sales contract, signed before a notary in the property’s municipality. It must contain an intabulation clause authorizing registration in the cadastre. The transfer tax (2.5% for existing, VAT for new) is due, but proof of payment is no longer mandatory for registration.
A comprehensive due diligence is recommended: verification of title and mortgages, planning compliance, environmental status, connection to utilities, legal status of the seller, risks of expropriation or restitution.
Financing the acquisition or fit-out of your premises
The Serbian banking system and European institutions offer a wide range of products to finance the purchase or renovation of offices, retail spaces, and warehouses.
Local banks offer:
– Long-term investment loans for purchasing premises, acquiring equipment, or renovation,
– Working capital credits (overdrafts, revolving credit lines) to cover operational needs,
– Refinancing loans to restructure existing debt.
Credit lines co-financed by the EIB or other European programs (InnovFin, Apex, guarantees for the Western Balkans) offer favorable terms to SMEs and mid-caps. These include lower interest rates, repayment periods extended up to 10-15 years, and relaxed collateral requirements. These funds are intended for investments in fixed assets and energy efficiency.
In parallel, the Serbian state has established public guarantee schemes to support loans to micro, small, and medium enterprises, with guaranteed amounts reaching up to several billion euros and coverage up to 80 to 100% of the loan. These mechanisms facilitate access to financing for equipping a warehouse, fitting out an office, or buying retail space, by reducing risk for banks.
For a foreign investor, working with a local advisor or a bank experienced in these programs often allows significantly reducing the cost of capital tied up in commercial real estate.
What type of premises for what type of business?
Beyond the numbers, the key is to choose a type of premises suited to the nature of the business, the clientele, and operational needs.
For a service or IT business, a modern office in Belgrade or Novi Sad, close to transport with a good parking/employee ratio, redundant internet connectivity, and collaborative spaces is often strategic for recruiting and retaining talent.
For a neighborhood retail business (pharmacy, hairdresser, small grocery, services), a ground-floor space in a residential building, with a good storefront and pedestrian visibility in a dense neighborhood, can offer a better cost/benefit ratio than a hyper-central location where rents are high due to the presence of major chains.
For a restaurant or bar, proximity to high-traffic thoroughfares, squares, and tourist areas remains key, but competition and rents are fierce there; slightly offset but accessible locations can be a better compromise, especially for new concepts.
For a logistics or industrial activity, the hierarchy of criteria changes: distance to highways, truck maneuvering capacity, clear height, floor load capacity, number of loading docks, available electrical power, ease of local recruitment, energy and water costs, possibilities for expansion on adjacent land.
Reducing risks: agencies, advisors, and best practices
Finding premises in Serbia without prior knowledge of the market or local law can be risky. Several types of players can assist in the process:
An overview of the main specialized players to assist you in your property search, negotiation, and legal securing of your operations in Belgrade and Serbia.
Groups like CBS International, CBRE, Colliers, and iO Partners offer comprehensive expertise: detailed market data, access to portfolios of offices, retail, and warehouses, and local teams to negotiate leases and acquisitions.
Players such as Mentor, Eurorent, VOS Mediator, REAL Consulting, Smart UP, and Solis Consult are very active in Belgrade and major cities, ideal for medium-sized premises or more specific properties.
Renowned law firms like Karanovic & Partners, CMS, and NCR Lawyers handle contract drafting and review, due diligence, and cadastral formalities to secure your leases and acquisitions.
Three practical precautions are always necessary:
Before signing a commercial lease, it is crucial not to accept a standard template without careful review. It is necessary to clarify exit clauses, maintenance obligations, rent indexations, risk allocation in case of damage, and to structure fit-out works. Simultaneously, a meticulous check of the property’s technical condition is essential: electrical installations, heating, insulation, compliance with fire safety rules, ceiling height, floor load capacity, and quality of truck access in the case of a warehouse. Finally, it is essential to integrate energy and service costs by requesting energy bills from recent years, ESG or energy performance reports, and simulating the total occupancy cost over 3 to 5 years.
For start-up entrepreneurs or very lightweight structures, flexible offices (Regus, local operators) and virtual offices – which provide an administrative address, mail handling, and possibly occasional meeting rooms – can constitute a wise transitional solution, limiting initial financial commitment.
In summary
Finding commercial premises, an office, or a warehouse for your company in Serbia requires combining a nuanced reading of the market (cities, corridors, industrial parks, rental levels) with a solid understanding of the legal framework (leases, planning, energy) and cost parameters (utilities, energy, fit-out, taxation). In a country where the commercial real estate market is both booming and still maturing, opportunities are plentiful for those who know how to choose their location, negotiate their lease, and rely on the right local partners.
A French entrepreneur around 50 years old, with a financial portfolio already well-structured in Europe, wanted to diversify part of his capital into residential real estate in Serbia to seek rental yield and exposure to the dinar/the Balkan economy. Allocated budget: €400,000 to €600,000, without borrowing.
After analyzing several markets (Belgrade, Novi Sad, Niš), the chosen strategy involved targeting an apartment or small residential unit in a growing neighborhood of Belgrade or Novi Sad, combining a target gross rental yield of around 8–10% (“the higher the yield, the higher the risk”) and medium-term appreciation potential, with an all-in ticket (acquisition + fees + potential renovations) of around €500,000. The mission included: market and neighborhood selection, connection to a local network (real estate agent, lawyer, tax advisor), choice of the most suitable investment structure, and definition of a diversification plan over time.
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