Investing in Indian real estate is no longer just about betting on a few premium apartments in major metros. Behind the record sales and the upscaling of the residential market, another segment now concentrates the bulk of long-term potential: affordable housing. This is where a large part of the growth in real estate is playing out, but also the country’s social stability and economic trajectory.
Good to know:
For any investor (individual, foreign fund, developer, or NRI), it is essential to understand how the state structures this market, the financial volumes at stake, the location of concrete opportunities, and the risks facing investors.
A giant real estate market, driven by urbanization and growth
Real estate in India is already a pillar of the economy. The market size is estimated at $482 billion in 2024 and is expected to cross the $1 trillion threshold by 2030, with an annual growth rate of around 10 to 15% according to projections. At that point, the sector’s contribution to GDP – about 7% today – could climb to 13% by 2030, and up to 18% around 2047.
590
This is the number of millions of people who will be urban in India by around 2036, illustrating massive urbanization.
Residential remains the dominant market segment, with sales reaching a 12-year high in 2024 (over 350,000 units sold in major cities). But the structure of supply has clearly shifted towards premium and luxury products, to the detriment of the affordable segments. However, it is precisely at the bottom of the pyramid that demand is exploding.
Affordable Housing: A massive deficit… and a market of 67 trillion rupees
While India posts record sales in the high-end segment, affordable housing shows a structural deficit. The country faces a shortage of at least 10.1 million units in this segment. Adding future demand, the “cumulative demand” for affordable housing – urban and rural – is estimated between 30.7 and 31.2 million units by 2030.
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The potential affordable housing market is estimated at around 67 trillion rupees by 2030.
The table below helps visualize these magnitudes.
| Key Affordable Housing Indicator | Estimate by 2030 |
|---|---|
| Current Housing Deficit (units) | 10.1 million |
| Estimated Cumulative Demand (units) | 30.7 – 31.2 million |
| Potential Market Size | 67,000 Bn INR |
| Current Loan Portfolio | 13,000 Bn INR |
| Potential Financing Opportunity | 44,000 – 45,000 Bn INR |
Despite these numbers, private capital remains timid: between 2011 and 2024, capital flows into this segment reached only $1.9 billion. This represents barely 7.8% of flows into residential real estate broadly and only 3.6% of total real estate investments. Foreign funds, meanwhile, accounted for barely over 10% of this sub-sector in the recent period.
In other words, capital supply has not yet caught up with the scale of demand, creating a blind spot… but also a window of opportunity for investors capable of structuring solid projects.
The State’s Strategy: “Housing for All” and the PMAY Architecture
India does not leave this issue to the market alone. The state has placed housing access at the heart of its long-term vision, within the framework of the so-called 25-year “Amrit Kaal” period, with a clear goal: “Housing for All”.
The cornerstone of this strategy is the Pradhan Mantri Awas Yojana (PMAY), launched in 2015. It has two components – urban (PMAY-U) and rural (PMAY-G) – and initially aimed to build 20 million affordable urban homes and 30 million in rural areas by 2022. In practice, over 12 million homes have been approved and around 6.4 million delivered by 2024.
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The PMAY 2.0 program aims to build 30 million affordable homes by 2029.
The program’s mechanics rely on four main “pillars”:
PMAY-U Programs
The four key components of the Pradhan Mantri Awas Yojana – Urban (PMAY-U) mission to facilitate housing access.
Per-home subsidy for on-site slum rehabilitation without displacing residents.
Reduction of credit cost for eligible buyers via an interest subsidy.
Central assistance per home for Economically Weaker Section households in partnership projects.
Direct financial assistance to families to build or expand their house in urban or rural areas.
In parallel, other schemes target the rental stock: Affordable Rental Housing Complexes, launched in 2020, and the National Urban Rental Housing Policy since 2021, aimed at structuring a real rental market for vulnerable and migrant populations.
The state has also granted affordable housing “infrastructure status,” allowing projects to access lower borrowing costs and attract institutional capital, including foreign capital.
RERA, Taxation, Priority Lending: An Increasingly Structured Environment
For an investor, investing in real estate in India – and particularly in the affordable segment – cannot be done without looking at the regulatory and tax arsenal governing the sector.
In terms of transparency, the Real Estate (Regulation and Development) Act (RERA), enacted in 2016, is a game-changer. It requires project registration, disclosure obligations for developers, regulation of buyer advances usage, and a grievance redressal mechanism for buyers. The Supreme Court has even clarified that RERA prevails over certain debt recovery legislation when buyer rights are at stake.
Good to know:
Current tax policy supports affordable housing through several mechanisms. For developers, VAT on construction is reduced to 1% (vs. 8% previously) and Section 80-IBA of the Income Tax Act provides deductions subject to price, size, and timeline conditions. For buyers, Section 24 allows a deduction for home loan interest, and Section 54 allows capital gains rollover through reinvestment in two homes, for gains up to 2 crore rupees.
Affordable housing also benefits from a specific classification in the harmonized list of sectors eligible for “Priority Sector Lending” (PSL). Concretely, this requires banks to allocate a portion of their credit portfolio to this type of project, with loan limits raised by over 40% starting FY2025. In cities with over 5 million people, a PSL loan can now reach 5 million rupees for a home costing up to 4.4 million.
1950000
Number of housing units financed through the Rural Housing Fund via over 31,000 crore rupees in disbursements.
For foreign investors, the environment is also defined: the Foreign Exchange Management Act (FEMA), the Consolidated FDI Policy, the Reserve Bank of India’s oversight, and SEBI’s regulation of REITs and alternative investment funds set a clear, albeit complex, framework.
Overwhelming Urban Demand… Driven by the Most Modest Households
The core of affordable housing demand is in cities. Estimates indicate that about 22.2 million units will be needed in urban centers by 2030, of which over 95% – nearly 21.1 million – are in the affordable category. Nearly half of this urban demand (45.8%) will come from households classified in the Economically Weaker Section (EWS).
Attention:
In some states like Uttar Pradesh, which is expected to account for about 20% of the national housing deficit by 2025, strong population growth exacerbates the shortage. This situation is complicated by a lack of basic infrastructure in peripheral areas, limiting developers’ ability to launch viable projects.
In rural areas, the challenge is different but equally massive. Needs focus more on improvement, extension, and formalization of housing. PMAY-Gramin and rural housing funds target these issues, with an interesting collateral effect: 74% of homes approved under the rural component of PMAY are owned by women, singly or jointly, which strengthens women’s economic empowerment.
The Market Paradox: Premium Boom, Affordable Brake
Looking at recent dynamics in major cities, one might think the Indian real estate market is enjoying a golden age without clouds. Median prices rose by 3.1% on average nationally in early 2024, but some areas saw much more: over 49% annual increase in Delhi-NCR over a period, 39% in Pune, over 30% in Kolkata, and over 80% over five years in Hyderabad. Luxury home sales (over 4 crore rupees) surged by over 50% in 2024.
In the second half of 2024, homes priced above 10 million rupees accounted for nearly half of sales in major cities, and in the first nine months of 2025, this premium segment gained further market share, reaching over 60% of transactions.
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The share of new real estate launches in the affordable segment fell to just 17% in the first half of 2025.
For developers, the combination of rising land costs, material inflation, and regulatory price caps on “affordable” homes erodes margins to the point of making the model unattractive. Some private players have withdrawn from the segment, leaving it to public entities and social impact businesses to meet demand.
Affordability, Rent, and Credit: A Tight Equation for EWS Households
For an investor, affordable housing may seem less attractive than luxury at first glance. Average rents in India generate a gross yield of 3 to 5% depending on the city, and property taxes, maintenance charges, or vacancies further reduce this net yield.
However, this segment has particular characteristics. First, demand is structural and less cyclical: even during a slowdown, demographic pressure and internal migration support occupancy and rents. Second, in many peripheral areas of metros like Pune, Hyderabad, or Bengaluru, rental yields on small homes (1 or 2 rooms) can approach those of some offices, while requiring a much lower entry ticket.
100
For EWS households, the loan repayment burden can exceed 100% of their monthly income.
It is precisely to ease this constraint that public subsidy and assisted credit schemes are essential. They act as a “cushion” that makes projects bankable from the banks’ perspective, while keeping monthly payments manageable for the borrower. For an institutional investor, aligning with these mechanisms – via housing microfinance products, specialized debt funds, or co-financing with the National Housing Bank – becomes a key lever.
Structural Hurdles Weighing on Investment
Beyond the profitability question, several structural obstacles still hinder investors in affordable housing.
The land issue is central. Fragmented property titles, overlaps between state and national legislation, and land use conflicts slow down the acquisition of serviced land at reasonable cost. Approval procedures are lengthy, involving multiple authorities, which increases project financial costs and raises the risk of delays.
Tip:
The weakness or absence of essential infrastructure (water, reliable electricity, transport, schools, health centers) in urban peripheries can compromise a real estate project. Even if well-designed, it will struggle to attract occupants and maintain its long-term value. It is therefore crucial to assess these elements before any site selection.
Finally, developer access to finance remains more complex in this segment, where margins are thinner and the perception of risk is higher. Banks and private investors still favor premium projects, perceived as more profitable in the short term.
Solutions: Technology, PPPs, and Financial Innovation
To bridge the gap between social needs and the economic logic of investors, several paths are emerging.
The first is technological. Adopting industrialized construction methods – prefabrication, pre-engineered components, 3D modules – can reduce costs and timelines. According to some estimates, combining these technologies with a relaxation of urban planning rules, for example via a free 50% increase in the Floor Space Index (FSI), could lead to an approximately 24% reduction in construction cost per home.
Example:
The government has defined eight PPP models to develop affordable housing, combining public land provision, revenue sharing, cross-subsidies, and demand guarantees. A strategic application involves activating land owned by public sector undertakings (PSU lands). These well-located land parcels enable the realization of mixed real estate projects, where revenues generated by part of the program (such as free-sale housing or commercial spaces) finance the construction of affordable homes.
The third dimension concerns financing. Alongside banks and Housing Finance Companies, innovative mechanisms are emerging: impact investing, blended finance combining grants, patient capital, and debt, housing-focused microfinance, or “housing trust” type vehicles. Institutions like the Asian Infrastructure Investment Bank are already participating in projects targeting affordable and green housing, providing credit lines to players such as IIFL Home Finance.
The table below summarizes some identified solution levers.
| Solution Axis | Desired Effect |
|---|---|
| Industrialized Construction | Lower costs, reduced timelines |
| Free FSI Increase | Amortize land cost, densify without raising prices |
| PPPs and Public Land (PSU) | Share risk and capital, lower final price |
| Impact Funds & Blended Finance | Make low-margin projects bankable |
| Housing Microfinance | Finance informal and EWS households |
| Targeted Satellite Towns | Create well-connected affordable housing hubs |
| Single-Window Clearance | Shorten and secure approval timelines |
Where to Invest Practically: Metros, Peripheries, and Tier 2 Cities
Investing in Indian real estate with an affordable housing focus does not mean limiting oneself to slums or large standardized complexes. Strategic locations typically combine these elements: accessibility (metro, highway, express corridors), proximity to job hubs (industrial zones, IT parks, logistics hubs), and still reasonable land prices.
Good to know:
In major Indian metros, well-connected peripheral neighborhoods offer opportunities. In Pune, areas like Hinjewadi or Kharadi combine IT jobs and a growing supply of compact housing, with rental yields potentially reaching 8%. In Hyderabad, areas around HITEC City and the Financial District have seen prices rise over 80% in five years, but slightly more distant areas remain affordable while benefiting from the economic momentum.
In Bengaluru, the ring around Sarjapur Road or Electronic City still offers reasonable entry tickets compared to central areas, with rents supported by the influx of young tech professionals. In these markets, the challenge for the investor is to target compact, well-connected products backed by solid developers, rather than chasing hyper-luxury projects.
Good to know:
Cities like Coimbatore, Lucknow, Indore, or Ahmedabad offer attractive investment opportunities. They combine lower costs, growth in industrial and IT sectors, and benefit from major infrastructure projects (metros, road corridors, airports). Sales are progressing there, and price increases, although on average higher than in metros, remain accessible to the purchasing power of the emerging middle class.
For the foreign investor or NRI, these markets may seem less readable than Mumbai or Delhi, but they often offer a better combination of rental yield, appreciation potential, and moderate risk.
The Growing Role of REITs and Listed Structures
Even though most current Indian REITs remain focused on offices and malls, their development has an indirect impact on affordable housing. By offering developers a structured exit (via the sale of stabilized assets to a listed vehicle) and attracting institutional savings into real estate, these vehicles free up capital for other segments, including affordable residential.
Good to know:
Indian REITs must invest at least 80% of their assets in completed, income-generating real estate, and distribute 90% of their available cash flows to investors. They are strictly regulated by SEBI. With a total market cap exceeding 98,000 crore rupees and strongly growing revenues, they offer NRIs and foreign investors simplified access to the Indian real estate market, avoiding land and regulatory complexities, while providing regular income.
In the medium term, the rise of “SM REITs” (Small & Medium REITs), with a lower asset threshold, could pave the way for portfolios including residential assets, even affordable housing estates generating stable rents.
FDI Framework, NRI, and Taxation: What Foreign Investors Need to Know
Investing in Indian real estate as a non-resident involves navigating a set of rules, but the country has gradually relaxed its regime.
Attention:
For developers and funds, 100% Foreign Direct Investment (FDI) in construction-development projects is permitted under the automatic route, with a three-year lock-in per investment tranche and possible exit upon project completion or after development of trunk infrastructure. However, speculative purchase and resale of vacant land, acquisition of agricultural land or farmhouses, and trading in Transferable Development Rights (TDRs) are strictly prohibited.
For individuals, Non-Resident Indians (NRI) and Overseas Citizens of India (OCI) have the same rights as residents to buy residential or commercial properties, with no limit on the number, provided they comply with reporting obligations and regulated banking channels. However, they cannot directly acquire agricultural land or plantations. They have access to local home loans, generally up to 80% of the property value, and can repatriate up to one million dollars per year from sale proceeds, after payment of applicable taxes.
Tip:
To accurately assess the profitability of a real estate investment, it is essential to factor in the taxation applicable to different income streams: rental income (taxed at the marginal income tax rate, with withholding tax for Non-Resident Indians – NRI), capital gains (with a separate and advantageous rate for long-term capital gains beyond two years of holding), and REIT dividends (which may be tax-exempt in the hands of the investor under certain conditions).
For those specifically targeting affordable housing, it is crucial to verify that projects meet the eligibility conditions for favorable tax regimes and subsidies, as these elements directly impact the repayment capacity of end-buyers – and thus the liquidity of the exit.
Real Risks, Myths, and Prudent Management
Indian real estate carries a reputation for complexity and risk: slow judiciary, disputed property titles, local corruption, project delays, abrupt changes in tax or regulation. Some of these fears are based on well-documented realities; others stem from a perception inherited from earlier, less regulated phases of the market.
Nevertheless, ignoring these risks would be a mistake. Studies still point to the existence of hundreds of thousands of unsold homes in the top seven cities, the possibility of price correction cycles, and spectacular underperformance of some real estate-linked stock indices during bubble and burst phases.
Tip:
The right approach is less about avoiding the market and more about professionalizing the analysis. This involves systematic legal due diligence, using specialized firms to verify titles and encumbrances, strict selection of developers compliant with RERA regulation, diversification of exposures (across cities, segments, and product types), and a reasonably long investment horizon.
In affordable housing specifically, a few additional precautions are necessary: verify the project’s anchoring in urban strategy (proximity to transport corridors, inclusion in satellite town planning, planned connection to utilities), ensure the business model integrates public subsidies as complements and not sole pillars, and confirm the robustness of the financial structure against possible construction cost increases.
Why Affordable Housing Remains the Long-Term Strategic Bet
Despite the difficulties, there are several solid reasons to consider affordable housing as a central axis for investing in Indian real estate.
The first is the depth of demand. Projections of 30 million housing shortfall by 2030 are not a marketing estimate, but the sum of an existing deficit and inevitable demographic flows. As long as the country continues to urbanize at this pace, this base need will be there.
Good to know:
The housing segment benefits from continuous and structural public support, reducing risks for investors. This support manifests through infrastructure status, inclusion in priority sector lending policies, favorable tax provisions, successive PMAY (Pradhan Mantri Awas Yojana) programs, dedicated funds like SWAMIH, and the pressure of public goals such as ‘Housing for All’. This political alignment limits the risk of unfavorable abrupt reforms in the medium term.
The third is the nature of the flows. Well-designed and well-located affordable housing generates fast sales cycles, high occupancy rates in rental, and capital appreciation less spectacular than luxury but more regular. These characteristics make it a resilient asset, suited for long-term investment strategies, especially in a context where risk-free product yields remain moderate.
Finally, for institutionals committed to ESG criteria, this segment literally ticks all the boxes: direct social impact (housing access), support for gender equality (via programs targeting female ownership), contribution to sustainable urbanization when projects integrate green standards, and anchoring in national public policies.
Towards a New Balance Between Market, State, and Private Capital
The coming years will be decisive in determining whether India succeeds in transforming affordable housing into a true mass investment asset, on par with prime offices or logistics.
Attention:
To develop infrastructure, three conditions are necessary: enhanced coordination between the central government and states on zoning, taxation, and standards; the development of specialized financing tools combining public funds, credit, and patient capital; and the standardization of PPP models to offer replicable frameworks to investors.
For those considering investing in real estate in India today, the easy path would be to focus only on the most visible niches – Grade A offices, luxury homes in a few iconic zip codes, or well-established REITs. But it is by looking at affordable housing, its current weaknesses and its structural strengths, that the opportunities most aligned with the major underlying trends of the Indian economy emerge.
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The state is investing over $1.4 trillion in infrastructure to support urban and real estate growth.
Investing in Indian real estate is therefore also – and perhaps above all – learning to read the affordable housing market: its numbers, its public policies, its constraints, its emerging business models. Those who can do so with rigor and patience may well find not only a financial return, but also a central role in the country’s urban transformation.
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