Promising Sectors For Businesses In Greece

Published on September 30, 2025 and written by Cyril Jarnias

Greece, the cradle of Western civilization, is now reinventing itself as fertile ground for innovative businesses. After years of economic crisis, the Hellenic country is experiencing an impressive revival, offering numerous opportunities for visionary entrepreneurs. In 2025, Greece is positioning itself as a prime destination for foreign investors, thanks to its economic reforms, attractive tax framework, and rapidly growing sectors.

The Greek economy is showing robust health, outperforming the eurozone average since 2021. Government support measures have effectively protected households and businesses from high inflation, while public debt has seen a significant reduction. Increasing disbursements from European Union recovery and resilience funds, combined with continuous employment gains, disinflation, and recent structural reforms, point to sustained growth in the coming years.

In this dynamic context, several sectors stand out as particularly promising for entrepreneurs looking to establish themselves in Greece. From green energy to technology and sustainable tourism, opportunities are numerous and varied. Let’s examine in detail the most promising areas and strategies for funding your entrepreneurial venture in this Mediterranean country undergoing economic renaissance.

Growth Pillars: Key Sectors for Business in Greece

Green Energy: The New Engine of the Greek Economy

The energy transition is at the heart of Greece’s economic development strategy. The country has set ambitious renewable energy targets, offering significant opportunities for businesses in the sector.

In 2024, the European Investment Bank (EIB) granted a €390 million loan to DEPA Commercial for the construction of new photovoltaic parks in the regions of Western Macedonia, Thessaly, and Central Greece. These installations will add approximately 800 megawatts (MW) of renewable energy to the Greek grid, enough to power 278,000 households for one year. Additionally, a €195 million loan was granted to PPC Renewables to develop 580 MW of solar power plants and 175 MW of battery storage.

These massive investments demonstrate the country’s commitment to the energy transition and create a favorable environment for businesses specializing in:

• Design and installation of solar panels
• Development of energy storage technologies
• Smart grid management
• Maintenance of renewable energy installations

Entrepreneurs in the sector can benefit from government subsidies and European funding to develop their projects, while contributing to the modernization of the Greek energy landscape.

Technology and Innovation: The New Face of the Greek Economy

Greece is increasingly positioning itself as a technology hub in Southeast Europe. The country has implemented initiatives to attract startups and technology companies, creating a dynamic ecosystem for innovation.

The Greek government has launched support programs for startups and innovative SMEs, including through tax incentives and grants for research and development. These measures have contributed to the emergence of a flourishing technology sector, with particularly interesting opportunities in:

• Artificial intelligence and machine learning
• Cybersecurity
• Fintech and innovative payment solutions
• Health technologies (healthtech)
• Software and mobile application development

The city of Athens, in particular, has established itself as a nerve center for technology startups, with numerous coworking spaces, accelerators, and incubators providing an environment conducive to innovation and collaboration.

Furthermore, Greece is investing heavily in improving its digital infrastructure. In 2024, the EIB granted a €150 million loan to HEDNO to modernize the country’s electricity distribution network, including the deployment of smart grid technologies. These investments pave the way for new opportunities in the fields of smart cities and the Internet of Things (IoT).

Sustainable Tourism: Reinventing Greece’s Flagship Industry

Tourism remains a pillar of the Greek economy, but the country is now moving towards a more sustainable and diversified model. This evolution creates new opportunities for entrepreneurs looking to develop innovative and environmentally friendly tourism offerings.

The Greek government is actively encouraging the development of sustainable tourism, with initiatives aimed at promoting lesser-known destinations and extending the tourist season beyond the summer months. Entrepreneurs can leverage this trend by focusing on:

• Ecotourism and responsible travel experiences
• Wellness and health tourism
• Thematic stays (gastronomy, culture, sports)
• Technological solutions for more sustainable tourism (resource management, waste reduction)
• Renovation and sustainable management of tourist accommodations

Furthermore, Greece is investing in improving its tourism infrastructure. For example, the modernization of regional airports and the development of luxury marinas open new perspectives for high-end tourism and yachting.

Funding Your Entrepreneurial Dream in Greece: Strategies and Resources

European Funds: A Springboard for Your Project

Greece benefits from significant financial support from the European Union, offering numerous funding opportunities for entrepreneurs. In 2024, the EIB Group injected €2.2 billion into the Greek economy, with a significant portion intended to support SMEs and mid-sized companies.

Entrepreneurs can access these funds through different channels:

• Intermediated loans through Greek banks
• Portfolio guarantees to facilitate access to credit
• Investment funds supported by the European Investment Fund (EIF)

For example, in 2024, the EIF signed portfolio guarantees worth €152 million with several Greek financial institutions. These guarantees are expected to mobilize up to €1.8 billion in financing for SMEs, particularly supporting the green and digital transition of the Greek economy.

Additionally, a new €200 million equity investment mandate was launched to support innovative companies in the life sciences, health, sustainability, and social impact sectors. This fund covers investments from pre-seed stage to growth phase, thus filling a significant funding gap in these strategic sectors.

Tax Incentives: A Boost for Your Business

The Greek government has implemented a set of attractive tax incentives to encourage investment and entrepreneurship. These measures aim to stimulate economic growth and attract foreign talent and capital.

Among the main tax incentives are:

• A reduced corporate tax rate of 22% (one of the lowest in the EU)
• Tax deductions for R&D investments of up to 200% of eligible expenses
• A special tax regime for “digital nomads” and highly qualified professionals settling in Greece
• Tax exemptions for strategic investments in certain key sectors

These tax incentives can significantly reduce your company’s tax burden, thereby freeing up resources for investment and growth. It is crucial to consult a local tax expert to optimize your company’s structure and fully benefit from these advantages.

Strategic Partnerships: The Key to Success

In a country where personal and professional relationships play a crucial role, establishing strategic partnerships can be decisive for the success of your business in Greece. The country actively encourages collaboration between local and international companies, particularly in high-tech and innovation sectors.

Several options are available to entrepreneurs for developing fruitful partnerships:

• Participation in local acceleration and incubation programs
• Collaboration with Greek universities and research centers
• Membership in professional associations and chambers of commerce
• Participation in trade fairs and networking events

For example, Enterprise Greece, the official agency for investment promotion and foreign trade, regularly organizes matchmaking events between Greek and foreign companies. These initiatives facilitate the creation of strategic partnerships and access to new markets.

Furthermore, Greece has recently strengthened its economic ties with countries like Israel, as evidenced by the visit of a high-level Israeli delegation in January 2025. This visit led to discussions on potential collaborations in areas such as innovation, energy, and health, opening new perspectives for entrepreneurs in these sectors.

Navigating the Greek Entrepreneurial Ecosystem: Practical Advice

Understanding the Regulatory Framework

Although Greece has made significant progress in simplifying its business environment, it remains crucial to understand the local regulatory framework well. The country has established a one-stop shop for business creation, significantly reducing delays and administrative procedures.

Key points to consider:

• The legal form of your company (SA, LLC, etc.)
• Licenses and permits specific to your business sector
• Financial and tax reporting obligations
• Specific regulations for foreign investors

It is highly recommended to engage the services of a local lawyer and accountant to effectively navigate this regulatory environment and avoid potential pitfalls.

Leveraging Government Support Programs

The Greek government has implemented several support programs aimed at stimulating entrepreneurship and innovation. These initiatives offer valuable resources for entrepreneurs, whether in terms of funding, training, or support.

Among the notable programs are:

• The “Hellenic Development Bank Fund of Funds” which provides capital to innovative SMEs
• The “Elevate Greece” program which supports the startup ecosystem
• Training and mentoring initiatives offered by OAED (the Greek employment agency)

These programs can offer crucial support in the initial phases of your business, providing not only financial resources but also access to valuable networks and expertise.

Adapting Your Strategy to the Local Market

Although Greece offers many opportunities, it is essential to adapt your business strategy to the specificities of the local market. Greek business culture emphasizes personal relationships and trust, which can influence how business is conducted.

Tips for succeeding in the Greek market:

• Invest time in building strong business relationships
• Be patient in negotiations, which may take longer than elsewhere in Europe
• Adapt your offering to local preferences and Greek market trends
• Consider local partnerships to facilitate your market entry
• Be attentive to regional differences within Greece

A thorough understanding of the local market and a flexible approach are essential to successfully navigate the Greek business environment.

Greece offers fertile ground for visionary entrepreneurs ready to seize emerging opportunities in rapidly growing sectors. With increased government support, substantial European funding, and a burgeoning entrepreneurial ecosystem, the country is positioning itself as an attractive destination for the development of innovative businesses. By combining a thorough understanding of the local market with an adapted strategy and leveraging available resources, entrepreneurs can transform challenges into opportunities and contribute to Greece’s economic renewal.