Rise of Proptech in Hungary

Published on October 4, 2025 and written by Cyril Jarnias

The digital transformation of the real estate sector is reinventing the global economic landscape, and Hungary is no exception. In the heart of Europe, this country is witnessing rapid growth in “proptech”—technology companies redefining how we buy, sell, and interact with real estate properties.

As investors flock to capitalize on this wave of innovation, bold startups are disrupting traditional methods and competing to make the market more transparent and accessible.

These new dynamics not only open a range of possibilities for industry professionals but also promise to reshape Hungarians’ relationship with their built environment.

Local Startups Revolutionizing the Proptech Sector in Hungary

Key Hungarian Proptech Startups and Their Innovations

Startup	Key Innovation/Service	Targeted Market Problem	Growth/Impact
SURVIOT Monitoring	Intelligent structural monitoring system (bridges, dams, buildings), automated collection and analysis of geotechnical and environmental data	Digitalization of stability tracking, regulatory compliance, enhanced safety	Growing adoption in infrastructure projects, regional recognition
iBar Experience	AI-based inventory application integrated with facility management (hotels, bars, restaurants)	Optimization of commercial property management, loss reduction	Multi-sector expansion, notable fundraising
PropTech Hungary (ecosystem)	Coordination and education platform, networking local proptech stakeholders	Lack of collaboration and visibility, fragmented ecosystem	Organization of annual events, growing proptech community

Innovations and Responses to Hungarian Real Estate Market Challenges

• Energy Efficiency and Sustainability: Solutions like SURVIOT Monitoring integrate sensors to monitor building energy consumption and safety in real time, enabling proactive management and reduced energy costs.
• Smart Management and Digitalization: Applications such as iBar Experience demonstrate how integrating AI and automation into commercial real estate management optimizes processes, reduces human error, and improves profitability.
• Big Data and Automation: Automated data collection and analysis (e.g., SURVIOT) facilitate quick, informed decision-making for property owners and managers, while helping meet strict regulatory requirements.

Concrete Success Examples

• SURVIOT Monitoring has been deployed in several major infrastructure projects, transitioning from costly manual tracking to automated, reliable monitoring compliant with European standards.
• iBar Experience has successfully established itself in multiple hotel and restaurant chains, demonstrating direct impact on reducing operating costs and modernizing processes.

Growth and Impact on the Local Economy

Hungarian proptech startups benefit from increasing support from local and foreign investors: Hiventures (7 investments), Andgo Partners, Bonitás Ventures, Blue Planet Climate Protection Risk Capital Fund, and Oktogon Ventures are among the main funders in the sector.

The rise of these startups stimulates skilled employment, attracts foreign capital, and promotes the digital transformation of the Hungarian real estate sector.

Role of Investors and Regulatory Framework

• Local venture capital funds (Hiventures, Bonitás Ventures…) play a driving role by funding proptech startups in seed and growth phases.
• Foreign investors mainly participate in major funding rounds, bringing international expertise and access to new markets.
• Hungarian regulation encourages innovation through tax incentives but also imposes strict constraints on compliance, data security, and construction, thus stimulating the development of advanced technological solutions.

List of Key Challenges Addressed by Hungarian Proptech Startups:

• Modernization of real estate management tools
• Automation of regulatory and environmental monitoring
• Improvement of building energy efficiency
• Digitalization of transactions and maintenance
• Creation of a local proptech innovation ecosystem

Hungarian proptech startups, supported by dynamic investors and both demanding and incentivizing regulation, play a key role in the digital and sustainable transformation of the local real estate market.

Real Estate Innovations in Hungary: An Overview of Current Trends

Current trends in real estate innovations in Hungary are dominated by the rise of proptech, driven by the increasing integration of artificial intelligence, big data, and cloud systems in property management and development.

Impact of Technology Startups:

• Hungarian young companies are bringing rapid transformation through solutions such as digital twins, LiDAR scanning, and BIM models accessible even for small projects.
• Notable example: Brick+Data, which offers digital modeling enabling increased accuracy in custom fittings (e.g., special doors measured via 3D model).
• Buildext Kft also stands out for its willingness to integrate traditional sector experts with those using these new technologies.
• Major local players often prefer to internalize these innovations to efficiently manage their extensive real estate portfolios.

Promoted Technological Advances:

• Artificial intelligence is used to:
  • Offer personalized recommendations to buyers based on their history and preferences.
  • Predict market price trends.
  • Automate risk assessment and speed up document verification.
• Big data enables:
  • Massive analysis of real estate flows to more quickly identify opportunities or emerging areas.
• Cloud platforms facilitate:
  • Collaborative multi-stakeholder management (landlords, agencies, investors).
  • Remote access to complex technical data (BIM).

Technology	Main Application	Hungarian/International Examples
Artificial Intelligence	Personalized recommendations; predictive analysis	Brick+Data; qbiq
Big Data	Market analysis; hotspot identification	Buildext Kft; Urban Neuron
Cloud	Collaborative BIM/ERP management	Internal corporate platforms

Local & Government Initiatives That Transformed the Sector:

• Regular organization of the professional exhibition “PropTech Hungary Conference,” bringing together local/international experts to promote sharing of innovative best practices.
• Institutional support for urban digitalization through smart city planning driven by public/private collaborations.

Future Outlook & Regulatory/Economic Challenges:

• Strong dynamics expected around inclusive buildings adapted for all ages (social urban planning), integrated vertical farming, or complete automation of the real estate cycle.
• Major identified obstacles:
  • A persistent traditional mindset among some professionals sometimes hinders widespread adoption.
  • Limited size of the local market not always allowing massive industrial deployment—increasing reliance on the outsourced “SaaS” model rather than a single proprietary solution.
  • Regulatory issues around data protection/sovereignty and technical compliance with European standards.

Main factors influencing these trends:

• Increased pressure from end-users demanding transparency, transaction speed, and advanced personalization;
• Strategic need among real estate investors/operators to accelerate return on investment through automation;
• Need for integrators capable of linking traditional expertise and digital innovation to ensure a smooth transition to smart real estate.

The Impact of Blockchain on Real Estate Transactions in Hungary

Blockchain is gradually transforming real estate transactions in Hungary, although its adoption is heavily regulated by very recent national and European legislation.

Integration of Blockchain in Hungarian Real Estate Transactions

• Blockchain technology enables the digitalization, recording, and validation of real estate transactions in a transparent, immutable, and secure manner.
• Transactions using crypto-assets (Bitcoin, stablecoins, etc.) offer major advantages:

• Increased transparency: each transaction is recorded on a publicly accessible ledger, reducing fraud risks and facilitating traceability.
• Enhanced security: decentralized validation and cryptography protect against manipulation and falsification.
• Efficiency: transactions, including international ones, are executed in minutes, compared to several days for traditional bank transfers.
• Cost reduction: fees associated with blockchain transactions are generally lower than those of traditional banking systems, especially for large amounts.

Government and Private Initiatives in Hungary

• National legislation: since July 1, 2025, Hungary has applied strict regulation, compliant with the European MiCA regulation and the new “Crypto Act” (Act VII of 2024). Any transaction involving crypto-assets must be validated by a licensed provider (called “Validator”) that issues a compliance certificate.
• Enhanced control: using unauthorized or unvalidated services is now subject to criminal penalties if the transaction value exceeds 5 million HUF.
• Private companies: several law firms and real estate agencies in Budapest already offer real estate purchase services with crypto-assets, relying on validated partners for regulatory compliance.

Challenges and Resistance to Deployment

• Regulatory complexity: compliance requirements (certification, due diligence, verification of fund origin) lengthen and complicate the process.
• Legal uncertainty: practical application of new laws still depends on implementing regulations expected from SARA (Supervisory Authority of Regulated Activities), creating a period of uncertainty.
• Reluctance of traditional actors: notaries, banks, and traditional agencies remain cautious, citing lack of experience and volatility of crypto-assets.
• Operational risks: the need for validation by licensed entities limits access and slows the widespread adoption of blockchain.

Examples of Transactions and Real Estate Projects in Hungary

Project or Transaction	Description	Observed Impact
Apartment purchases in Budapest with crypto-assets	Several transactions completed since 2024 via specialized agencies	Transaction time reduced to under 48 hours for stablecoin payments; transaction fees cut by half to two-thirds compared to traditional bank transfers
Notarial digitalization initiatives	Smart contract experiments for electronic signature and deed recording	Increased security and automation of steps, but limited adoption by traditional notaries
Real estate tokenization platforms (in project phase)	Pilot projects for property fractionalization via blockchain tokens, enabling fractional investment	Awaiting regulatory clarifications before large-scale launch

Key Takeaways

• Blockchain brings transparency, security, and speed, but its use is strictly regulated by Hungarian law.
• Involvement of a licensed Validator is now mandatory for any transaction involving crypto-assets.
• The sector remains in transition, with successful experiments but adoption still hindered by regulatory uncertainties and caution from traditional actors.