Published on and written by Cyril Jarnias
In a landscape where Poland’s luxury real estate market is growing exponentially, a new consumer group is emerging with distinct expectations and demands: women. Far from being satisfied with lavish properties and breathtaking landscapes alone, female clients are now seeking properties that meet a well-defined set of criteria. These preferences encompass not only style and comfort but also more subtle aspects such as security, proximity to services, and sustainability. Understanding how these women are influencing the luxury market is essential for industry professionals looking to adapt their offerings to these new requirements.
Understanding the Profile of Women Investors in Poland
The typical profile of women investors in luxury real estate in Poland is characterized by an age range generally between 35 and 55 years old. The majority hold high-level positions or are entrepreneurs, thus enjoying stable professional situations and high annual incomes, often exceeding 250,000 PLN net. Many already possess diversified portfolios including multiple real estate investments.
| Age Range | Professional Situation | Average Annual Income |
|---|---|---|
| 35-45 years | Executive Managers | >250,000 PLN |
| 46-55 years | Business Owners | >300,000 PLN |
Main Motivations for Investing in Luxury Real Estate:
- Wealth Preservation and Growth: High-end real estate is perceived as a safe haven, particularly during times of economic uncertainty.
- Search for Secure Rental Yield: Prestigious properties offer high occupancy rates, especially in major Polish cities where demand remains strong.
- Family Inheritance: The desire to secure the financial future of children or relatives motivates these investments.
- Social Status and Personal Fulfillment: Owning an exceptional property enhances social status while providing a refined living environment.
Specific Trends Influencing Their Choices:
Women generally prefer:
- Spacious apartments (minimum 100 m²) with a terrace or private garden in central or sought-after residential neighborhoods (Śródmieście in Warsaw, Stare Miasto in Krakow).
- New residences benefiting from high energy standards and offering premium services (concierge, enhanced security, wellness spaces).
- Immediate proximity to international schools, premium shopping, and major cultural infrastructure.
- Contemporary architecture combined with high interior functionality.
List of Priority Criteria When Choosing:
- Neighborhood Security
- Architectural Quality
- Rental Potential
- Open/Panoramic View
- Access to Personalized Services
Comparative Table – Average Prices in Q1 2025:
| City | Average Resale Price (PLN/m²) | Average New Build Price (PLN/m²) |
|---|---|---|
| Warsaw | ~16,459 | ~16,383 |
| Krakow | ~15,099 | ~15,686 |
| Gdańsk | ~12,279 | ~13,240 |
Concrete Example
Anna, a 42-year-old executive in the technology sector in Warsaw, invested in 2024 in two luxury apartments located on the Vistula River with panoramic city views. She chose these properties for their rental potential among expatriates working for local multinationals as well as for their future ease of inheritance transfer.
Testimonial
“I chose high-end real estate because it guarantees me financial stability and flexibility; I can easily rent out my properties while having the option to house my family if necessary,” explains Katarzyna K., an investor based in Krakow.
Highlighted Key Points:
Polish women investors primarily seek wealth security, controlled returns, and social validation through exclusive real estate properties located in the heart of major national metropolitan areas.
Their strategy favors geographical diversification—with Warsaw remaining essential—as well as new assets offering architectural innovation and optimal modern comfort.
These trends are set to strengthen under the growing influence of female leadership in Poland’s premium real estate sector in the coming years.
Good to Know:
In Poland, women investors in luxury real estate are primarily in the 35-50 age bracket, often holding senior management or business ownership positions, with significant purchasing power often derived from their own careers or family wealth. Motivated by financial stability and wealth appreciation, they favor properties located in major urban centers like Warsaw and Krakow, seeking spacious apartments with modern amenities and panoramic views. According to a 2023 study, 65% of them place great importance on proximity to cultural and educational infrastructure. For example, Katarzyna Kowalska, a long-time investor, emphasizes the importance of good rental management to offset high costs and optimize returns, a strategy that has enabled her to double the value of her real estate portfolio in five years.
Security in Women’s Residences in Poland
In luxury women’s residences in Poland, real estate developers implement specific security measures to meet the high expectations of a female clientele concerned about their protection and well-being.
Main Measures Adopted:
| Measure | Description |
|---|---|
| Advanced Surveillance Systems | High-resolution cameras with night vision, biometric or card access control, 24/7 monitoring. |
| Staff Training | Personnel trained in preventing specific risks (intrusion, harassment), conflict management, first aid. |
| Emergency Protocols | Clear procedures for rapid evacuation, automatic alerts to emergency services, and effective internal communication. |
Expectations and Influence on Female Clients’ Choices:
- Women favor residences offering visible and integrated security in the architecture (controlled access from the entrance lobby).
- The permanent presence of staff reassures against perceived risks of harassment or verbal aggression, especially in contexts where certain areas may pose increased risks for women alone.
- Clear protocols reassure about the ability to manage any incident quickly.
International Comparisons:
| Country | Perceived Level of Security in Women’s Residences | Notable Specificities |
|---|---|---|
| Poland | Security improving; high demand for recent technological devices; increased sensitivity to harassment-related issues. | Focus on video surveillance and restricted access. |
| Germany | High standards; frequent independent security certification. | Widespread use of professional guarding. |
| France | High security requirements but often centered on major cities. | Proliferation of “private residence” offerings with dedicated concierge services. |
Emerging Trends & Technological Innovations:
- Secure Home Automation: Control via smartphone (remote door opening), personalized alerts.
- Artificial Intelligence applied to video surveillance, enabling proactive detection of suspicious behavior.
- Smart Common Areas, equipped with adaptive lighting based on detected presence.
- Additional Services Dedicated to Women: Reserved parking near illuminated entrances; psychological assistance available in case of incident.
The combination of advanced technologies and specialized staff training is becoming a decisive factor in attracting a demanding female clientele in Poland’s luxury residential segment.
The increasing integration of innovative solutions (AI, home automation) reflects a genuine consideration of the specific needs related to the female gender in European high-end real estate.
These developments are gradually positioning Poland among the markets attentive to residential security for women—even if some neighboring countries have long maintained these high standards due to their regulatory traditions or more extensive international experience.
Good to Know:
In Poland, luxury residences for women place particular emphasis on security with state-of-the-art surveillance systems such as smart cameras and facial recognition devices, ensuring peace of mind for residents. Security personnel receive continuous and rigorous training to respond effectively to emergencies, while clear and precise protocols are in place to manage any incident with speed and competence. These measures greatly influence the expectations of female clients, who favor highly secure environments for their personal comfort. Compared to other European countries, Poland stands out for its rapid adoption of innovative security technologies, such as biometric access systems. Emerging trends, like the use of mobile security applications directly linked to security services, are becoming more widespread, thus meeting the specific needs of women in terms of autonomy and security.
Architecture Tailored to Female Expectations
The architectural preferences of female clients in Poland’s luxury segment highlight several notable trends: a valuation of intimate spaces, particular attention to the functionality of layouts, and a constant search for refined aesthetics. Expectations focus on the balance between discreet elegance and personalized comfort, with attention paid to noble materials (natural wood, light stone) and meticulous details.
Main Expectations Identified Among Buyers of Luxury Real Estate:
| Characteristic | Specific Expectation |
| Intimate Spaces | Isolated master suites, spacious dressing rooms |
| Functional Layout | Custom integrated storage |
| Refined Aesthetics | Clean lines, high-end finishes |
Natural light also plays a central role: open and bright spaces are preferred to create a sense of space and enhance well-being. Large bay windows opening onto private gardens or panoramic terraces thus become a sought-after standard. Open kitchens connected to living areas or spa-like bathrooms meet the need for conviviality without sacrificing privacy.
Architectural Features Favored for Female Well-being:
- Large south-facing windows
- Increased ceiling heights
- Evolutive multipurpose spaces (office/library)
- Direct access to nature via patios or vegetated balconies
Some recent examples embodying these trends can be found in high-end developments in Warsaw (Mokotów or Wilanów districts), where we observe:
- Contemporary villas with enclosed gardens,
- Penthouses with panoramic terraces,
- Systematic integration of private wellness spaces (personal spa, yoga room).
In this Polish context, figures like Iwona Buczkowska also emerge, advocating for “architecture thought around real daily life” and “the creation of spaces capable of evolving according to the specific needs of the inhabitants.” Her collective and individual projects reflect this desire for fluidity between private, professional, and family spaces.
“An interior is only successful if it allows each woman to invent her own lifestyle while guaranteeing sensory comfort and simple beauty,” emphasizes Anna Nowak-Król, a high-end real estate consultant in Warsaw.
Recent technologies also play a growing role in the advanced personalization expected by the female clientele:
List of Notable Innovations:
- Advanced home automation for intuitive management of heating/lighting/security
- Enhanced acoustic solutions ensuring serenity
- Modular systems allowing easy reconfiguration according to family events
This constant attention to detail is steering Polish residential architecture towards greater functional flexibility and more “spatial emotion,” thus fully meeting the expressed desires of demanding clients in the premium real estate sector.
Good to Know:
In Poland, female clients in the luxury real estate sector favor architectures that prioritize intimacy, well-being, and meticulous aesthetics. These women seek open, bright spaces that combine functionality and refinement, as evidenced by recent projects in Warsaw, where customizable villas integrate technological innovations for optimal comfort. Agnieszka Radziwiłł, an influential expert, points out that integrating advanced home automation systems allows for creating atmospheres that meet the specific needs of these clients while preserving the elegance of the spaces. Properties like those in the Mokotów district, with their gardens designed for relaxation and luxurious yet sustainable materials, perfectly embody these female expectations, offering a subtle balance between functionality and sophistication.
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Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.
On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.
Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.
