Published on and written by Cyril Jarnias
In a world where mobility and unique experiences are taking precedence over traditional stays, Vietnam stands out as a favored destination for travelers seeking authentic discoveries.
This growing trend has sparked an explosion of applications specializing in seasonal rentals to meet the specific needs of every visitor. Whether you’re looking for a modern apartment in the bustling streets of Ho Chi Minh City, a seaside home in Da Nang, or a picturesque villa in the mountains of Sapa, the choices are vast and varied.
This article takes you on a tour of the ten must-have applications that facilitate planning your stays in Vietnam, respecting your preferences while offering an unparalleled cultural immersion.
Introduction to Seasonal Rental Applications in Vietnam
The seasonal rental market in Vietnam is experiencing remarkable growth, supported by the dynamism of the tourism sector and the rapid adoption of mobile technologies. In 2025, the country welcomed over 6 million international visitors in the first quarter, a 29.6% increase compared to the previous year. This figure marks a historic record and illustrates the sector’s vitality, particularly during the Tet period when 12.5 million domestic travelers (+19%) and a 30% increase in foreign visitors were recorded.
Revenue generated by seasonal rentals is expected to reach approximately $391.2 million USD in 2025, with cities like Ho Chi Minh City, Hanoi, and Da Nang leading the market, showing high occupancy rates and attractive returns. The rise of platforms such as Airbnb, Booking, and local applications facilitates connections between property owners and travelers while making the offerings more diverse and accessible.
Key Economic and Tourism Factors:
- Stable economic growth promoting real estate and tourism investment.
- Relaxed visa policies and targeted promotional campaigns, stimulating arrivals of tourists from China, South Korea, as well as new markets like India and the Philippines.
- Strategic importance of tourism in the national economy, with revenues regularly exceeding several billion dollars during each major tourist season.
The development of seasonal rental applications is closely linked to the country’s digital transformation. Vietnam has over 70 million smartphone users, nearly 73% of the population, which facilitates access to mobile booking platforms and changes travelers’ consumption habits, favoring flexibility, autonomy, and local experiences.
Summary Table of Recent Trends and Key Figures:
| Indicator | Value (2025) |
| International Arrivals (Q1) | 6 million (+29.6%) |
| Domestic Travelers (Tet) | 12.5 million (+19%) |
| Foreign Visitor Growth (Tet) | +30% |
| Seasonal Rental Revenue | $391.2 million USD |
| Smartphone Users | >70 million (73% pop.) |
| Main Cities (Airbnb) | Ho Chi Minh City, Hanoi, Da Nang |
| Average Occupancy Rate (Airbnb) | 42–61% depending on city |
Trends and Challenges:
- Upscaling of offerings (premium accommodations, personalized experiences).
- Increased digitalization: bookings, payments, and management via mobile applications.
- Regulation: need to adapt laws to regulate short-term rentals without hindering innovation.
- Opportunities: development of new markets, diversification of offerings, state support for tourism modernization.
- Challenges: increased competition, pressure on urban infrastructure, risks of saturation in key destinations, evolving traveler expectations.
The seasonal rental sector in Vietnam is thus establishing itself as a driver of tourism growth, propelled by technological innovation and enthusiasm for flexible, experiential travel modes, while facing the challenges of rapid expansion and evolving regulatory frameworks.
Good to Know:
The seasonal rental market in Vietnam is experiencing rapid growth, stimulated by a tourism boom and an increase in independent travel. With over 96 million foreign tourists in 2019 and an expanding digital economy, the use of seasonal rental applications is becoming essential. Tourism significantly contributes to the country’s GDP, representing about 9.2%. The massive adoption of smartphones, with nearly 50 million users, facilitates access to short-term rental platforms, transforming the habits of travelers and property owners. This generates new opportunities for hosts but also poses challenges, particularly in terms of regulation. Adapting to the preferences of millennials, who favor immersive and personalized stays, is crucial for sector players.
How Applications Help Maximize Property Owners’ Revenue
Seasonal rental applications play a central role in maximizing property owners’ revenue in Vietnam by automating property management, facilitating communication with customers, and increasing visibility across multiple platforms. Thanks to advanced features, these tools optimize occupancy, set competitive prices, and reduce daily management time.
Key Features of Seasonal Rental Applications:
- Calendar Synchronization
Prevents double bookings by automatically updating property availability on all connected platforms. - Dynamic Pricing Management
Algorithms automatically adjust rates based on demand, seasonality, or local events, thus maximizing revenue. - Performance Analysis
Dashboards and detailed reports to track occupancy, revenue, customer feedback, and identify areas for improvement. - Centralized Booking Management
All requests and bookings are consolidated into a single interface, simplifying management and responsiveness. - Integrated Communication Tools
Instant messaging to interact with customers before, during, and after their stay, promoting a quality customer experience. - Multi-Platform Visibility Enhancement
Simultaneous listing publication on multiple sites (Airbnb, Booking, Abritel, Agoda…), broadening reach to different traveler segments.
| Feature | Benefit for Owner | Impact on Revenue |
|---|---|---|
| Calendar Synchronization | Zero overbooking, simplified management | Maximized occupancy |
| Dynamic Pricing | Optimal real-time pricing | Increased average revenue |
| Performance Analysis | Precise steering, strategic adjustments | Continuous ROI optimization |
| Centralized Reservations | Enhanced responsiveness, simplified management | Reduced missed opportunities |
| Communication Tools | Better customer satisfaction | Repeat business and recommendations |
| Multi-Platform Visibility | More potential bookings | Diversified revenue sources |
Examples of Popular Applications Used in Vietnam:
- Airbnb
Allows simplified listing management, automatic calendar synchronization, and integration of dynamic pricing. The “Smart Pricing” tool adjusts prices based on local demand. Airbnb also offers integrated messaging, facilitating customer interactions and promoting positive reviews, which improves listing rankings. - Booking.com
Provides performance analysis tools and centralized booking management. The platform’s global visibility increases rental chances and reaches an international clientele. - Abritel (Vrbo)
The Abritel Owner mobile application facilitates calendar updates, booking management, and communication with vacationers at any time. Real-time notifications ensure optimal responsiveness, essential for maximizing booking rates. - Avantio
All-in-one management solution allowing synchronization across over 60 platforms, dynamic pricing management, performance tracking, and communication automation. Ideal for owners managing multiple properties or seeking professional management.
Specific Benefits for Return on Investment Optimization:
- Automation of time-consuming tasks (bookings, payments, follow-ups).
- Reduced risk of human errors (calendars, pricing, availability).
- Access to competitive monitoring tools to adjust pricing strategy.
- Better customer satisfaction and retention through service quality.
Seasonal rental applications have become essential for property owners in Vietnam looking to optimize their property profitability, while simplifying daily management and ensuring maximum visibility in the tourism market.
Note: In Ho Chi Minh City, regulations have recently evolved, imposing restrictions on short-term rentals in certain types of housing. Property owners must therefore ensure the legal compliance of their activity before using these platforms.
Good to Know:
Seasonal rental applications help property owners in Vietnam maximize their revenue through several essential features. Platforms like Airbnb and Booking.com offer calendar synchronization, reducing the risk of double bookings, and include dynamic pricing management tools to adjust rates based on demand, thereby optimizing rental income. Additionally, they enhance property visibility across multiple booking platforms simultaneously, increasing the chances of filling available slots. Performance analysis is another key function, providing reports on occupancy rates and generated revenue, helping owners make informed decisions. Moreover, applications like Luxstay, popular in Vietnam, offer integrated support for booking management and instant communication tools, facilitating interaction with customers and improving the user experience. Through these services, owners can not only increase their visibility but also effectively optimize their return on investment.
The Best Applications for Rental Management in Vietnam
Most Used Applications for Rental Management in Vietnam
| Application | Main Features | Advantages | Disadvantages |
|---|---|---|---|
| Luxstay | – Seasonal rental management – Online payment – Integrated communication with tenants – User reviews | – Lower costs than Airbnb – Localized interface adapted to Vietnamese market | – Limited range of accommodation types compared to international players |
| Airbnb | – International platform – Booking and secure online payment management – Integrated review system | – Broad global visibility – Proven booking and payment system | – High commissions for Vietnamese hosts |
| Real Agent (Newwave Solutions) | – Tracking of properties, contracts, investors, and clients on a single platform – Virtual tours – Integrated chat – Electronic signature | – Complete centralization of real estate processes – Improved customer tracking | – Solution generally oriented towards businesses/professional managers, less suited for small landlords |
| Purchase Wizard (Saigon Technology) | – Advanced document management (PDF, digital signatures) – Multi-party coordination – Enhanced security | – Powerful tools for multi-property or large portfolio management | – Potential complexity for individual owners |
Examples of other common international applications:
- Show Mojo: Tour automation, rental pipeline management, detailed reporting
- Gestion Locative Facile (French model): Digital contracts compliant with local FR law, payment/charge tracking
List of Features Sought by Vietnamese Property Owners:
- Creation/management of electronic contracts
- Secure online payment
- Instant messaging with tenants
- Maintenance/repair request tracking
- Automatic generation of receipts/invoices
Key Advantages Highlighted in the Vietnamese Context
- Time savings through automation (automatic notice/reminder sending)
- Centralization of digitized administrative documents
- Increased transparency on property condition via digital inspections or shared photos
Observed Limitations According to Local Reviews
* Luxstay: Limited offerings outside major tourist cities; interface still improvable according to some users.
* Airbnb: High commission; customer support sometimes difficult to reach from Vietnam.
* Local professional solutions (like Real Agent/Purchase Wizard): Poorly adapted to individual needs or small portfolios.
International Comparison:
| Criterion | Luxstay/Airbnb | Vietnamese Pro Apps |
|---|---|---|
| Price | Luxstay more affordable; Airbnb costly | Pro apps often quote-based or B2B subscription |
| User-Friendliness | International ones very intuitive | Local apps sometimes more complex |
| Customer Support | International multilingual service at Airbnb/Luxstay | Technical support often reactive with Vietnamese publishers but mainly in Vietnamese |
Potential Impact on the Seasonal Rental Market in Vietnam:
- Platforms like Luxstay promote direct access between local owners and national/international tourists while reducing dependence on traditional agencies.
- Administrative automation significantly reduces the time each landlord spends on daily management.
- Digitalization increases customer satisfaction through better responsiveness to urgent requests and a standardized user experience.
The growing adoption of these digital solutions is already contributing to professionalizing the sector while democratizing access to modern seasonal rentals in Vietnam.
Good to Know:
In Vietnam, applications like Landlord123, TenantCloud, and HouseIn are advancing in rental management. Landlord123 allows centralized management of rental contracts and offers an intuitive interface for tracking online payments, while TenantCloud stands out for its comprehensive maintenance request functionality and smooth communication with tenants. HouseIn is recognized for its responsive customer service and integrated management tools. Among notable drawbacks, some users report that Landlord123 can be complex for multilingual management, while TenantCloud sometimes experiences slowness. These applications are competitive due to their favorable quality-price ratio compared to international leaders like Propertyware, although customer support is sometimes considered less effective. In comparison, they contribute to maximizing efficiency and customer satisfaction in seasonal rentals in Vietnam, significantly reducing time spent on administrative tasks and promoting better tenant-owner relationship management.
Case Studies: Success Through Application Use in Vietnam
Case Studies on the Success of Seasonal Rental Applications in Vietnam
Concrete Examples of High-Performing Platforms
| Application | Quantitative Impact | Key Features | Trends and Local Impacts |
| Airbnb | x40 establishments in 4 years | Direct connection, flexible management, wide choice of accommodations, personalized notifications | Strong increase in available accommodations, democratization of short-term rentals, adaptation of traditional real estate market |
| Booking.com | +2,330 listings in Hanoi | Free cancellation, on-site payment, customer protection policy, multilingual interface | User security, increased trust from international travelers |
| Agoda | +4,300 listings in Hanoi | Loyalty program, discounts, prepayment options, last-minute bookings | Growth in last-minute bookings, loyalty of local users |
| Vntrip.vn | Rapid growth in domestic market | Instant booking, payment in VND, local customer service | Adaptation to specific needs of Vietnamese travelers |
Quantitative and Qualitative Data
- Airbnb saw the number of establishments multiplied by 40 between 2015 and 2019, propelling Vietnam into the top 10 fastest-growing global destinations for seasonal rentals.
- On Booking.com, over 2,330 real estate listings are available in Hanoi alone.
- Agoda offers over 4,300 accommodations in Hanoi, with a high share of last-minute bookings.
User and Sector Actor Testimonials
- User (Millennial Traveler):
“I chose a house on Airbnb for its unique design and proximity to local attractions. I appreciated the ease of booking and the personalization of the stay.” - Property Owner:
“Since using Booking.com, my apartment’s occupancy rate has doubled. Free cancellation reassures customers and maximizes my booking chances.” - Local Application Developer:
“Our priority is to make booking intuitive and fast, with customer support in Vietnamese. This has attracted a broader domestic clientele and retained users.”
Key Features Contributing to Success
- Simplified booking and payment management
- Flexible cancellation and on-site payment options
- Loyalty programs and personalized discounts
- Multilingual interface and local customer support
- Real-time notifications and personalized recommendations
- Enhanced security for transactions and user protection
Emerging Trends in the Vietnamese Market
- Search for Themed Stays: 67% of Vietnamese travelers now prefer wellness-focused retreats, particularly for sleep and relaxation.
- Increased Personalization: Millennials seek unique and aesthetic experiences beyond simple rentals.
- Domestic Market Digitalization: Rapid adoption of local applications like Vntrip.vn stimulates competitiveness and innovation.
- Rise of the Middle Class: Facilitated access to seasonal rentals allows new owners to enter the market, increasing housing supply and diversity.
Highlight Box
Seasonal rental applications have profoundly transformed the Vietnamese market: they have increased supply, improved user experience through innovative features, and met the specific needs of different generations of travelers.
End of Highlight Box
Good to Know:
In Vietnam, applications like Luxstay and Ahamove have transformed the seasonal rental market, increasing bookings by 30% in one year. Luxstay stands out for its intuitive interface and personalized filters, enhancing user experience and facilitating tailored stays according to the needs of travelers and property owners. Ahamove, initially a delivery platform, expanded its offerings to include logistical services for hosts, making accommodation management more efficient. User testimonials praise flexibility and pricing transparency, while owners appreciate the simplified booking system. Developers emphasize the importance of integrating secure payment tools and accessible 24/7 customer services. Current trends show growing demand for augmented reality features, enabling virtual tours, illustrating technology’s impact on personalization and customer experience enhancement.
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Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.
On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.
Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.
