Tips For Selling A Property Quickly In Brazil

Published on September 30, 2025 and written by Cyril Jarnias

The Brazilian real estate market offers great opportunities, but selling your property quickly requires a strategic approach. Here are expert tips to optimize your chances of closing a fast and advantageous sale in Brazil.

Showcase Your Property in Its Best Light

First impressions are crucial for attracting potential buyers. Here’s how to prepare your property for sale:

Perform a thorough spring cleaning: A spotless and well-organized interior will help visitors envision themselves living there more easily. Deep clean every room from floors to ceilings. Declutter as much as possible to create a sense of space.

Complete minor repairs: Fix visible small defects like cracks, broken handles, or leaky faucets. These details can make all the difference.

Refresh paint if needed: Freshly painted walls in neutral tones will give your interior a youthful boost. Prefer white or light shades that visually enlarge the space.

Maintain outdoor areas: Tend to the garden, trim hedges, clean the patio. A welcoming exterior is a real asset in Brazil where life often happens outdoors.

Highlight key features: Strategically arrange rooms to emphasize strong points like a beautiful view, a fireplace, or interesting architectural elements.

Implement an Impactful Marketing Strategy

To quickly attract buyers, bet on effective and targeted marketing:

Take professional photos: High-quality shots will showcase your property in online listings. Don’t hesitate to hire a professional real estate photographer.

Create a virtual tour: Highly appreciated by foreign buyers, a 3D virtual tour will allow them to envision themselves in your property remotely.

Write a detailed and attractive description: Highlight the advantages of your property and its surroundings. Mention nearby amenities, transportation, etc.

Distribute your listing widely: Use multiple distribution channels: Brazilian real estate websites (VivaReal, ZAP Imóveis), social media, specialized expatriate sites, etc.

Organize open house events: These events help attract multiple potential buyers at once and create excitement.

Choose the Right Partner to Finalize the Sale

Surrounding yourself with the right professionals is crucial for a fast and smooth transaction:

Select an experienced real estate agent: Choose a professional who knows the local market perfectly and has a good network. Check their references and success rate.

Prefer international agencies: If your property might interest foreign buyers, choose an agency accustomed to working with international clients.

Ensure their responsiveness: A good agent should be available and responsive to quickly organize viewings and follow up on files.

Verify their mastery of legal aspects: Real estate transactions in Brazil can be complex. Your agent should be able to effectively guide you through administrative procedures.

Negotiate appropriate fees: In Brazil, agency fees are typically between 5% and 7% of the sale price. Negotiate an attractive rate while ensuring quality service.

Set the Right Price

To sell quickly, the price must be attractive while remaining consistent with the market:

Get multiple appraisals: Compare opinions from different professionals to get an accurate view of your property’s value.

Analyze neighborhood prices: Study recent transactions for similar properties in your area.

Consider seasonality: In Brazil, the real estate market is more dynamic between March and November. Adjust your price accordingly.

Stay open to negotiation: Allow for a reasonable negotiation margin to facilitate closing the sale.

By following these tips and surrounding yourself with the right professionals, you’ll maximize your chances of selling your property quickly in Brazil. Remember that patience and flexibility remain key to closing the best possible deal.