Published on and written by Cyril Jarnias
Moving to Thailand as an expat is a fantastic opportunity for personal and professional growth. However, to fully succeed in your integration and career in this country with millennia-old traditions, it is essential to know how to build a strong network of relationships. Whether you have just arrived in Bangkok or have been living in Phuket for a few years, here is a complete guide to help you develop your professional network in Thailand and make the most of your expat experience.
Understanding Thai Business Culture
Before diving into networking Thai-style, it is crucial to understand the country’s cultural codes and business etiquette. Thailand indeed has a unique professional culture, blending ancient traditions with modernity.
Respect for hierarchy is paramount in Thai companies. Professional relationships are very formal and codified. It is important to always address your interlocutors with deference, using their title and last name.
The concept of “face” is also central. Avoid at all costs embarrassing someone or openly contradicting them, at the risk of making them “lose face.” Instead, favor indirect and diplomatic communication.
Patience is key in negotiations and decision-making. Thais prefer to take the time to build a trusting relationship before closing a deal. Do not appear too rushed or aggressive in your approach.
Appearance and presentation are very important. Pay attention to your attire and body language. A calm and smiling demeanor will always be appreciated.
Good to know:
In Thailand, the wai (traditional greeting with hands pressed together) is a gesture of respect. Learn to master it to make a good impression during your professional meetings.
Identifying Networking Opportunities
Once these cultural basics are understood, it is time to conquer the Thai professional network. Here are the main avenues to explore:
Chambers of Commerce
Foreign chambers of commerce are essential places to develop your network in Thailand. They regularly organize networking events and can connect you with local businesses.
The Franco-Thai Chamber of Commerce (FTCC) is particularly active. It offers business breakfasts, themed conferences, and networking evenings throughout the year. It is the ideal place to meet other French professionals living in Thailand.
The Joint Foreign Chambers of Commerce in Thailand (JFCCT) brings together 33 foreign chambers of commerce. It organizes very enriching multicultural events.
Professional Associations
Many professional associations are present in Thailand. They will allow you to meet experts in your field and stay informed about the latest trends in the local market.
For example, the Association of Thai ICT Industry (ATCI) is essential for digital professionals. The Association of International Banks (AIB) brings together players in the banking sector.
Do not hesitate to actively participate in events organized by these associations. Even volunteer as a speaker at conferences to gain visibility.
Expat Clubs
Expat clubs are excellent springboards to expand your network, both personal and professional. They often organize informal activities conducive to networking.
Bangkok Accueil is a very dynamic association that offers many activities for French speakers. Le Club Ensemble in Pattaya organizes regular meetings among French expats.
These clubs will allow you to meet other expats who have been living in Thailand for a long time. Their advice and contacts will be invaluable for your integration.
Good to know:
Most of these clubs and associations have very active Facebook groups. Join them to stay informed about upcoming events and exchange with the community.
Leveraging Digital Tools
In the digital age, networking is no longer limited to in-person meetings. Digital tools offer tremendous opportunities to develop your professional network in Thailand.
LinkedIn has become essential for professional networking, including in Thailand. Optimize your profile by highlighting your skills and experiences relevant to the local market.
Join LinkedIn groups dedicated to expats in Thailand or your industry. Actively participate in discussions to get noticed.
Do not hesitate to request recommendations from former colleagues or clients. They will strengthen your credibility with potential recruiters and partners.
Networking Apps
Several mobile apps facilitate professional meetings among expats. InterNations is very popular in Thailand. It organizes regular events in the country’s main cities.
Meetup allows you to find professional interest groups near you. It is ideal for meeting people who share your interests.
Expat Forums
Online forums remain a goldmine of information for expats. Thailande-fr.com is a reference for the French-speaking community. You will find plenty of practical advice and can exchange with other expats.
Good to know:
On these forums, do not hesitate to share your expertise by answering other members’ questions. It is an excellent way to make yourself known and expand your network.
Cultivating Your Network Over the Long Term
Developing your professional network is not just about collecting business cards. You need to know how to maintain your relationships over the long term to fully benefit from them.
Follow-up is Essential
After each meeting, take the time to send a personalized message to your new contacts. Thank them for the exchange and offer to stay in touch.
Use a contact management tool to keep track of your relationships. Note important information about each person (interests, ongoing projects, etc.) to personalize your future interactions.
Give Before You Receive
Networking is not a one-way street. Do not hesitate to share your knowledge and help your contacts when the opportunity arises. This generosity will be returned to you tenfold.
Regularly share relevant content on social media to stay visible to your network. Comment on your contacts’ posts to maintain the connection.
Be Patient
In Thailand, professional relationships are built over the long term. Do not expect immediate results. Continue to cultivate your contacts with consistency and sincerity.
Regularly invite your contacts for coffee or lunch. These informal moments are precious for deepening bonds.
Good to know:
In Thailand, personal and professional relationships are often closely linked. Do not hesitate to share aspects of your personal life with your contacts to build trust.
Overcoming Intercultural Challenges
Networking in Thailand comes with its share of intercultural challenges. Here are some tips to overcome them successfully:
The Language Barrier
Even though English is widely used in business circles, mastering Thai will be a considerable asset. Invest in language courses to at least be able to exchange basic pleasantries.
In your English exchanges, adopt a slow and clear pace. Avoid idiomatic expressions that could cause confusion.
Communication Differences
Thais tend to communicate indirectly to preserve harmony. Learn to read between the lines and decode implicit messages.
Avoid direct confrontations or criticism, even constructive ones. Always favor a diplomatic and respectful approach.
Respecting Traditions
Show curiosity and respect for Thai traditions. Participate in local celebrations like Songkran (Thai New Year) to strengthen your bonds with your contacts.
Be mindful of cultural subtleties like the position of feet (never point them at someone) or touching the head (to be avoided at all costs).
Good to know:
Giving a gift during a first professional meeting is highly appreciated in Thailand. Choose an item representative of your home country, carefully wrapped.
Conclusion
Developing a strong professional network in Thailand takes time, patience, and a good understanding of the local culture. By following these tips and staying open-minded, you will succeed in building lasting and enriching relationships, both personally and professionally.
Remember that every interaction is a learning opportunity. Fully enjoy your expat experience to broaden your horizons and develop new intercultural skills that will serve you throughout your career.
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Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.
On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.
Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.
