Impact of Digital Nomads on Finland’s Rental Market

Published on and written by Cyril Jarnias

The Digital Nomad Phenomenon in Finland

The phenomenon of digital nomads—workers who combine remote work and travel—is gaining ground in Finland, bringing significant changes to the country’s rental market.

In this unique Nordic context, these itinerant professionals, drawn by the exceptional quality of life and advanced digital infrastructure, are increasingly influencing real estate demand, creating opportunities while posing new challenges for industry players.

Impact on Finnish Cities

As Finnish cities like Helsinki and Tampere become sought-after destinations for this connected generation, the impact of their presence is felt not only on rental prices but also on the social and cultural landscape of these regions.

Good to know:

Finland offers a special visa for digital nomads, making it easier for them to stay temporarily in the country.

Challenges and Opportunities for Finland in Welcoming Digital Nomads

Main Challenges in Attracting and Integrating Digital Nomads in Finland:

  • Administrative Barriers:
    Finland does not offer a dedicated visa for digital nomads. Mobile workers must apply for a self-employed or entrepreneur visa, which requires a viable business plan, the creation of a legal entity (Y-tunnus), and an assessment of profitability by economic authorities. This process can take several months and requires substantial financial documentation, limiting access for purely nomadic or freelance profiles.
  • Availability and Accessibility of Short-Term Housing:
    Major cities like Helsinki and Tampere face a tight rental market with high rents and limited supply, especially for short-term rentals. This complicates the quick relocation of digital nomads. In rural areas, availability is better, but attractiveness is lower due to isolation and a lack of coworking spaces or community living facilities.
  • Digital Infrastructure:
    Finland offers fast internet access and excellent mobile coverage, even in remote areas. However, the density of coworking spaces and the size of nomad communities remain low, limiting networking opportunities and social integration, especially outside major urban centers.

Opportunities Offered by the Digital Nomad Trend:

  • Positive Impact on Local Economies:
    The arrival of digital nomads generates increased demand for local services, hospitality, and dining, and stimulates the development of coworking spaces and digital infrastructure.
  • Workforce Diversification:
    Digital nomads bring diverse skills, particularly in tech, marketing, or creative fields, and foster knowledge transfer and innovation within the local ecosystem.
  • Cultural Enrichment:
    Welcoming international workers helps open up local societies, strengthens cultural diversity, and promotes Finland as a dynamic and open destination.

How Finland Can Leverage Its Strengths to Attract Digital Nomads:

  • High Quality of Life:
    Safety, a healthy environment, modern infrastructure, and work-life balance are major selling points for mobile professionals.
  • Innovative Environment:
    Finland stands out for its advanced tech ecosystem, support for innovation, and startup-friendly policies, providing a conducive framework for the professional development of digital nomads.
  • Tech-Friendly Policies:
    Excellent digital networks, ease of electronic payments, and the digitalization of administrative services simplify the daily and professional lives of mobile workers.

Potential Impact on the Finnish Rental Market:

Challenge / Opportunity Major Cities Rural Areas
Supply Pressure High, high rents, shortage Low, available housing
Rental Prices Likely increase Stable or declining
Infrastructure Development Already present, but under pressure Developing or absent
Attractiveness for Nomads High, but cost prohibitive Low, except for nature lovers

In major cities, the influx of digital nomads risks increasing pressure on the rental market, making access to housing even more difficult for residents and newcomers.

In rural areas, the arrival of digital nomads can boost the local economy but requires investments in infrastructure and services to make them attractive.

Key Takeaways:

Finland must simplify its administrative procedures, increase the supply of affordable housing, and develop its nomad communities to fully capitalize on the potential offered by this new category of mobile workers, while ensuring a balance in the rental market and social cohesion.

Good to know:

Finland faces several challenges in attracting digital nomads, including complex administrative visa barriers and limited availability of short-term housing, particularly in major cities where the rental market is tight. However, it could leverage its high-quality digital infrastructure, innovative environment, and pro-tech policies to attract these mobile workers. Digital nomads can stimulate local economies through increased workforce diversification, bringing diverse skills and fostering cultural enrichment. Additionally, while major cities must address rental capacity issues, rural areas could benefit from revitalization and new economic flows. Ultimately, Finland could capitalize on its high quality of life to compete with other popular destinations for digital nomads.

The Coliving Phenomenon: A Solution for Digital Nomads

Coliving has emerged as a preferred solution for digital nomads in Finland, combining flexibility, community, and access to quality infrastructure. Several factors explain this enthusiasm:

  • Flexible Leases: Contracts are typically short-term or adjustable, allowing digital nomads to adapt to the length of their stay without long-term commitments.
  • Professional Networking: Spaces encourage interactions with other nomadic or local workers through common areas (shared kitchens, lounges, coworking) and the organization of events or workshops. This context stimulates professional collaboration and experience sharing.
  • Modern Amenities: High-speed internet (>100 Mbps in Helsinki), equipped offices, gyms, relaxation areas, and sometimes included services (cleaning, laundry). The goal is to provide an environment conducive to work as well as daily well-being.

Key Features of Coliving for Digital Nomads in Finland:

FeatureDetail
Flexible LeaseShort/medium-term stays
Shared SpacesCommon kitchen, coworking
PrivacyIndividual bedroom/office
High-Speed Internet> 100 Mbps in major cities
Active CommunityRegular events – networking

Impact on the Finnish Rental Market:

  • Increased Investments: Growing demand has prompted some real estate players to convert or build residences suited for coliving. Investors are betting on this model, which is attractive to young international professionals.
  • Possible Effect on Traditional Prices: In some major cities like Helsinki, where rental pressure is high and supply limited, the development of coliving may contribute to a moderate increase in traditional rents due to attraction effects or relative scarcity of the traditional rental stock.
  • Shift in Local Preferences:
    • Young Finnish professionals are increasingly opting for this community lifestyle for its practicality and controlled cost
    • Rising popularity among students/young professionals seeking geographic mobility without heavy administrative constraints

Specific Examples in Finland:

  • Mapmelon Coliving (Helsinki & Turku)
    Spaces fully designed for digital nomads with private rooms and collaborative areas; notable success due to high seasonal occupancy rates.
  • Maria 01 & Startup Sauna (Greater Helsinki)
    Entrepreneurial communities offering temporary housing coupled with direct access to local tech/startup ecosystems; these venues are regularly popular during events like Slush.

Challenges Encountered:

  • Incomplete regulatory adaptation regarding certain types of collective leases
  • Limited availability outside major urban areas
  • Potential tension between temporary international needs versus long-term local demand

Key Points Sought by Digital Nomads in Finnish Coliving:

  • Ultra-fast internet
  • Sociability and professional opportunities
  • Personal safety
  • Easy access to urban/nature activities

This phenomenon is thus helping to shape a new face of the Finnish residential market while effectively meeting the contemporary demands of international mobile work.

Good to know:

Coliving has quickly gained popularity among digital nomads in Finland due to its flexibility and networking opportunities. These spaces often offer flexible leases, suited to the mobility needs of nomadic professionals, and foster enriching interactions with international peers, which is a significant asset for creating new collaborations. Additionally, coliving provides access to modern amenities such as equipped offices and relaxation areas, contributing to the comfort and productivity of residents. The attractiveness of these housing options has boosted investments in coliving projects in Finland, impacting the rental market with price increases in some sought-after neighborhoods. For example, the “Mondo” coliving space in Helsinki has been so successful that it plans to expand its offerings to meet growing demand. However, this trend has also raised concerns about the accessibility of traditional housing for locals, gradually shifting Finnish housing preferences toward more community-oriented and interactive living solutions.

The Impact of Remote Work on the Finnish Rental Market

The rise of remote work in Finland is profoundly transforming the rental market, generating new behaviors among tenants and stimulating major changes in supply as well as the geographic distribution of rents.

Trends in Rental Preferences:

  • Tenants now value quality of life, space, and flexibility over mere proximity to the workplace.
  • There is a rise in demand for housing in suburbs and rural areas, where the environment is considered more pleasant and homes more spacious.
  • Developers are systematically integrating home office spaces, high-performance internet connections, and shared areas into new real estate projects.

Evolution of Demand by Location:

Geographic AreaRental Demand TrendRent EvolutionMain Reasons
Major Urban CentersStable or slightly decliningStagnation, or decline for small unitsLess appeal for city life, search for space
Urban SuburbsStrong increaseModerate to marked riseBetter work-life balance, larger homes
Rural AreasStrong growthNotable increaseQuiet, nature, attractive prices, facilitated remote work

Preferred Areas for Remote Workers:

  • The regions of Uusimaa outside Helsinki, the Lake District (Tampere, Jyväskylä), and the southwestern coastal areas show particular appeal.
  • Some small towns are investing in fiber optics and coworking spaces to attract new residents.

Increased Flexibility in Rental Offerings:

  • Development of Co-living: Shared housing with common areas adapted for remote work is seeing growing success, especially among young professionals and freelancers.
  • Short/Medium-Term Offers: Demand for flexible rentals is increasing, allowing people to test a new lifestyle without long-term commitment.
  • “Hybrid” Housing: Some properties offer shared offices, meeting rooms, or shared services integrated into the building.

Case Studies and Local Adaptations:

  • In Tampere, the municipality subsidizes the creation of coworking hubs in residential neighborhoods, attracting many remote workers.
  • In the rural municipality of Keuruu, landlords report a 15% increase in rental demand for houses with gardens, often rented by families from Helsinki.
  • In Turku, real estate agencies report that nearly a third of new rental contracts involve people who left the capital to enjoy a quieter living environment.

Remote work is reshaping the Finnish rental market: it promotes decentralization, stimulates innovation in rental offerings, and encourages communities to invest in connectivity and local services.

Good to know:

With the rise of remote work in Finland, the rental market is experiencing a notable shift from urban centers to more peripheral areas, attracting digital nomads seeking spacious and affordable housing. Rovaniemi and Tampere, for example, are seeing increased housing demand thanks to their attractive landscapes and lower living costs compared to Helsinki. Landlord testimonials indicate a growing trend toward flexible rentals and co-living spaces adapted to the needs of remote workers. Case studies show that in Espoo, rents are stagnating as tenants explore countryside options, where towns are developing infrastructure to attract this new clientele. This change is pushing the market to adapt, offering short-term contracts and hybrid spaces combining coliving and shared offices, a novelty gaining popularity among remote workers.

The Benefits of High-Speed WiFi for Digital Nomads in Finland

High-speed WiFi is a key asset for digital nomads in Finland, ensuring a stable and fast connection during frequent travels across the country. This reliability is essential for maintaining work continuity, even while moving between different coworking spaces, cafes, or temporary accommodations.

Specific Benefits of High-Speed WiFi for Digital Nomads in Finland:

  • Stable and fast connection, even outside major cities, thanks to extensive national coverage and massive investment in digital infrastructure.
  • Facilitation of remote work:
    • Sufficient bandwidth for high-quality video conferences, without interruptions or degradation of image or sound.
    • Fast upload and download of large files, essential for digital professions (graphic designers, developers, videographers, etc.).
    • Smooth access to cloud applications and collaborative platforms, without latency, boosting productivity.
  • Ease of use: easy access to public WiFi hotspots, connected coworking spaces, and mobile solutions (portable WiFi routers, eSIMs).

Impact on Finland’s Appeal as a Destination for Digital Nomads:

  • Increased Productivity: a high-performance network allows for efficient work, meeting deadlines, and providing flawless remote service.
  • Professional Satisfaction: reduced stress from connection interruptions and flexibility to organize workdays from anywhere.
  • Flexible Lifestyle: the ability to explore Finland (nature, cities, events) without ever compromising the continuity of professional activity.

Internet Connectivity Comparison: Finland vs. Other Countries

CountryAverage Speed (Mbps)Broadband CoverageRural AccessAttractiveness for Digital Nomads
Finland100 to 1000ExcellentVery goodVery strong
Germany50 to 200GoodVariableModerate to strong
France70 to 600Very goodModerateStrong
Spain50 to 600GoodWeakModerate
Portugal50 to 400GoodWeakModerate
  • In Finland, the goal is for 100% of households to have access to at least 100 Mbps by 2025, with the possibility of reaching 1 Gbps, placing the country among European leaders in connection quality and universality.
  • High-speed access is also extended to rural areas and small villages, unlike some countries where the digital divide persists between cities and countryside.

In Summary:

High-speed WiFi in Finland directly contributes to the productivity, satisfaction, and attractiveness of the country for digital nomads, while allowing them to adopt a mobile and flexible professional lifestyle in an advanced technological environment.

Good to know:

High-speed WiFi in Finland offers a significant advantage for digital nomads thanks to its stable and fast connection, essential for frequent travel. The quality infrastructure provides sufficient bandwidth for smooth video conferences and fast file downloads, improving productivity and professional satisfaction. Compared to other countries, Finland stands out with robust network coverage even in the most remote regions, making the country particularly attractive for those seeking a flexible lifestyle. By offering a high-performance network, Finland attracts remote workers, contributing to their well-being while fostering a dynamic rental market.

Disclaimer: The information provided on this website is for informational purposes only and does not constitute financial, legal, or professional advice. We encourage you to consult qualified experts before making any investment, real estate, or expatriation decisions. Although we strive to maintain up-to-date and accurate information, we do not guarantee the completeness, accuracy, or timeliness of the proposed content. As investment and expatriation involve risks, we disclaim any liability for potential losses or damages arising from the use of this site. Your use of this site confirms your acceptance of these terms and your understanding of the associated risks.

About the author
Cyril Jarnias

Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.

On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.

Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.

Find me on social media:
  • LinkedIn
  • Twitter
  • YouTube
Our guides: