Proptech in Finland: The Rise of Real Estate Technologies

Published on and written by Cyril Jarnias

In a world where technology is reshaping our lifestyles, Finland stands out for its ability to innovate in the real estate sector thanks to the rise of proptech—startups that reinvent technology solutions to energize the buying, selling, and management of real estate assets.

This movement, driven by a robust technology infrastructure and a strong culture of innovation, positions this Nordic country as a true experimental laboratory in a rapidly evolving global market.

The diverse initiatives, ranging from property management platforms to improving construction processes through artificial intelligence, demonstrate the immense potential of this intersection between technology and real estate, paving the way for countless opportunities for Finnish investors and residents.

Leading Proptech Startups in Finland

Finnish Market Context

  • Innovation Drivers: strong deeptech and IoT ecosystem, ambitious climate policies, high standard of building energy efficiency, BIM and digital twin maturity, strong public-private collaboration.
  • Access to Capital: active presence of Nordic and local VC funds specialized in or adjacent to proptech (e.g., Inventure, Icebreaker.vc, Maki.vc), along with national calls related to the energy transition.
  • Local Demand: energy-intensive building stock from the 1960s–1990s needing renovation, volatile energy costs, labor shortage in maintenance, investor ESG pressure.

Leading Proptech Startups in Finland

Bold Robotics

  • Products/Services: interior finishing robots for marking, painting, and finishing; software platform for BIM-integrated construction site planning.
  • Impacts: reduced finishing times, better precision and safety on site, increased productivity in large-scale renovations.
  • Growth Strategy: direct sales to major Nordic contractors, pilot deployments on public construction sites, expansion into continental Europe via equipment rental partners.
  • Funding/Partnerships: seed rounds with Nordic VCs, proof-of-concept with major construction companies and Finnish cities.
  • Use Case: automation of school building corridors in renovation in Helsinki, synchronized with BIM models to adjust robotic paths.
  • Role in Transformation: accelerates industrialization of renovation, fills labor shortages, and raises execution quality.

GBuilder

  • Products/Services: platform for managing customer customization and material variants for developers; 3D visualization and apartment configuration; BIM/ERP integrations.
  • Impacts: fewer finishing errors, lower rework costs, better buyer satisfaction.
  • Growth Strategy: go-to-market via Nordic developers then UK/CEE; integrated supplier marketplace.
  • Funding/Partnerships: seed/Series A rounds with Nordic funds; integrations with Autodesk and leading ERP systems.
  • Use Case: residential program in Espoo with 300+ customized units, 30–40% reduction in late modifications.
  • Role: standardizes mass customization in new residential construction.

Chaos (CHAOS)

  • Products/Services: urban intelligence platform combining socio-demographic, mobility, retail, and ESG data for site selection and asset management.
  • Impacts: faster investment decisions, reduced vacancy risk, optimized retail mix.
  • Growth Strategy: SaaS model targeting funds, developers, and municipalities; third-party data partnerships (bank card, mobility).
  • Funding/Partnerships: seed rounds; collaborations with Nordic cities for district plans.
  • Use Case: redevelopment of a shopping center in Tampere, recalibrating retail and service mix based on real traffic flows.
  • Role: introduces a data-driven approach at the neighborhood scale.

CubiCasa

  • Products/Services: mobile app for interior scanning to generate 2D/3D floor plans and area metrics in minutes; API for real estate portals.
  • Impacts: democratizes floor plans in listings, accelerates time-to-market, reliable metrics for loans/insurance.
  • Growth Strategy: partnerships with MLS/international portals and agency franchises; SDK offered white-label.
  • Funding/Partnerships: venture funding then strategic acquisition by a global real estate data player; agreements with major US and European portals.
  • Use Case: national deployment by a network of agencies in Finland, reducing time-to-list and increasing click-through rates.
  • Role: standardizes geometric data in transactions.

R8tech

  • Products/Services: AI-based HVAC optimization for large buildings; room-by-room control module; energy performance analytics.
  • Impacts: double-digit energy savings, improved comfort, lower Scope 2 emissions.
  • Growth Strategy: sales via BMS integrators and ESCOs; savings-sharing model.
  • Funding/Partnerships: seed/Series A Nordic rounds; integrations with existing BMS (Siemens, Schneider).
  • Use Case: corporate headquarters in Espoo, -18% energy over 12 months without major CAPEX.
  • Role: accelerates operational decarbonization of the commercial building stock.

Nuuka Solutions

  • Products/Services: data layer platform for connected buildings; sensor data normalization, anomaly detection, ESG and taxonomy reporting.
  • Impacts: real-time multi-portfolio visibility, reporting compliance, reduced maintenance OPEX.
  • Growth Strategy: enterprise accounts with property firms and cities; third-party algorithm marketplace.
  • Funding/Partnerships: rounds with Nordic VCs; partnerships with Finnish cities and Scandinavian property owners.
  • Use Case: municipal school network, early detection of ventilation drifts and improved air quality.
  • Role: provides the digital infrastructure for smart buildings.

Kyyti

  • Products/Services: white-label Mobility-as-a-Service for business parks and districts; multimodal integration and unified pricing.
  • Impacts: reduced solo car use, improved accessibility of real estate sites, asset valuation.
  • Growth Strategy: contracts with transit authorities and large campus owners; expansion to other Nordic cities.
  • Funding/Partnerships: public-private mobility funding; ticketing integrations.
  • Use Case: corporate campus in Vantaa, combined bus-shuttle-bike offer for employees.
  • Role: links real estate to low-carbon mobility.

HyperIn

  • Products/Services: management and commercialization platform for shopping centers (leasing, retailer communication, traffic analytics).
  • Impacts: improved occupancy rates, data-driven drive-to-store campaigns, reduced leasing times.
  • Growth Strategy: targeting Nordic mall operators then EMEA; localized modules.
  • Funding/Partnerships: profitable growth with operator partnerships; POS and Wi-Fi analytics integrations.
  • Use Case: shopping center in Oulu, 12% traffic increase via targeted campaigns.
  • Role: modernizes retail management and tenant-operator relationships.

Fira & Fira Modules

  • Products/Services: digitalization of the construction process and 3D modules for bathroom renovation in apartment buildings; collaborative planning and synchronized supply chain.
  • Impacts: drastic reduction of intervention time in residents’ homes, industrial quality, traceability.
  • Growth Strategy: industrialize series renovation of Nordic housing; partnerships with social landlords.
  • Funding/Partnerships: rounds with Finnish investors; consortia with municipalities.
  • Use Case: renovation of apartment towers in Vantaa, per-unit cycle reduced by several weeks.
  • Role: pivot toward off-site construction and industrialized renovation.

Haltian

  • Products/Services: IoT sensors and Empathic Building platform for smart workspace (occupancy, air quality, comfort, safety).
  • Impacts: space optimization, better employee experience, energy savings.
  • Growth Strategy: integrator partnerships, global account sales; local manufacturing and R&D.
  • Funding/Partnerships: growth rounds; agreements with major facility managers.
  • Use Case: Finnish headquarters of a multinational tech company, reallocation of 20% of square meters.
  • Role: converts offices into data-driven assets post-pandemic.

How These Players Compare Internationally

Finnish solutions are particularly strong in sustainable buildings, IoT, and industrialized renovation, comparable to Nordic leaders and competitive against European/US players in energy optimization and spatial data capture.

Distinctive advantage: deep BIM integrations, hardware-software engineering quality, orientation toward cold climates and highly energy-regulated markets.

Limitations: go-to-market sometimes slower outside the Nordics; need for distribution partnerships to penetrate Anglo-Saxon markets.

Observed Growth Strategies

  • Structuring partnerships with cities and institutional owners for portfolio-scale deployments.
  • SaaS models with open integrations (APIs) to BMS, BIM, ERP, and real estate portals.
  • Regional expansion Nordic → DACH/Benelux/UK, then North America via alliances.
  • “Proof-of-value” approach on pilot assets, then multi-site rollouts.

Notable Metrics and Fundraising

  • Seed and Series A rounds fueled by Nordic VC funds and real estate corporates.
  • Growth driven by energy efficiency subsidies and multi-year contracts with property firms and municipalities.
  • Targeted exits: acquisitions by data providers or facility management groups; consolidation expected in energy optimization and building data.

Cross-Sector Use Cases

  • Energy renovation of schools and public buildings with HVAC optimization + anomaly detection + taxonomy reporting.
  • Standardization of floor plans and area metrics for mortgage and insurance.
  • Office revalorization via occupancy sensors and data-driven reconfiguration.
  • Retail site selection based on mobility and spending signals.

Factors Driving Proptech Innovation in Finland

  • Pro-ESG regulatory framework, ambitious carbon neutrality targets, robust public digital infrastructure, culture of co-development with cities.
  • Ecosystem of early-stage investors active in industrial tech and climate tech.

Points of Caution

  • Interoperability between platforms and proprietary BMS data.
  • Long sales cycles in real estate; need for fast, measurable ROI.
  • International scalability: regulatory localization and partner integrations.

Companies to Watch

  • Proptech focused on low-carbon materials and material passports.
  • Verified savings measurement (M&V) solutions and performance-based optimization contracts.
  • Tools for wave-based renovation of multi-family residential buildings.

Good to know:

In Finland, proptech startups such as Kielo, which stands out with its energy management solutions for buildings, and SkenarioLabs, specializing in predictive real estate value analytics, are at the forefront of innovation. Their growing influence is supported by significant fundraising rounds, such as SkenarioLabs recently attracting investor attention with €1.5 million in funding, as well as strategic collaborations like Lakea’s partnership with technology players to develop sustainable housing. These companies are transforming the real estate market in Finland through technologies that optimize energy efficiency and improve user experience. Compared to other international markets, Finnish proptech benefits from the country’s advanced technological environment and an innovation ecosystem supported by sustainability-friendly policies, positioning them well on the global stage.

Technological Innovations in Finnish Real Estate

Digital technologies have profoundly reshaped the Finnish real estate market by accelerating transparency, operational efficiency, and asset attractiveness, while fostering a proptech ecosystem that is competitive internationally. Technology investments, driven by the national ambition in communications networks, AR/IoT, and AI, support the adoption of digital tools in real estate transactions, management, and financing.

Main Market Effects

  • Accelerated transaction cycles thanks to process digitalization and automated compliance and KYC, reducing time and operational costs.
  • Upgraded asset quality through the integration of energy efficiency and usage performance indicators, enhancing differentiation and property valuation.
  • Attraction of international investment via a strong technology positioning (AI, 5G/6G, AR) that makes Finland a testing ground for advanced real estate solutions.

Finnish Startups and Innovative Companies to Watch

  • Distance Technologies (glassless XR), raised €13.4M for immersive experiences applicable to property visualization and space design, useful for residential and commercial marketing.
  • Large local tech and fintech companies (e.g., specializing in networks, AI, and payments) create a proptech adoption base through partnerships and sector integrations, strengthening the B2B ecosystem for real estate.

Technologies Transforming the Real Estate Landscape

  • Property management platforms: centralization of leases, predictive maintenance (IoT), ESG dashboards, and automation of financial flows, supported by the rise of AI and secure networks.
  • Augmented reality (AR/XR) for visualization: immersive tours, virtual staging, and real-time configurators, with local XR solutions fed by Finland’s network infrastructure.
  • Blockchain-based financing and titles: asset tokenization, property fractionalization, and smart contracts for lease management and revenue distribution; Finland’s tech ecosystem and experimentation culture facilitate pilots.
  • Energy efficiency and ESG data: new environmental regulations and incentives accelerate efficient renovation/construction, with “green” assets seeing a resale value premium.

Recent Adoption Statistics and Indicators

  • The tech sector contributes about 15% of GDP, with over 6,000 companies, supporting the diffusion of AI, AR/IoT, and cybersecurity into verticals including real estate.
  • Distance Technologies secured €13.4M for glassless XR applications, signaling maturity of immersive use cases applicable to proptech.
  • Energy efficiency policies and increased attention to “green” features influence property valuation and market offerings.

Case Studies and Concrete Examples

Distance Technologies – Glassless XR Applied to Real Estate

  • Addressed problem: equipment friction for virtual tours and high 3D marketing costs.
  • Solution: headset-free immersive display, useful for pre-sales and on-site virtual staging.
  • Expected result: reduced sales time and better conversion in new construction and flexible office programs.

High-Efficiency Renovation and Construction

  • Problem: rising energy costs and investor ESG requirements.
  • Solution: sensor/IoT integration, energy monitoring and certifications, supported by public incentives.
  • Impact: resale value premium for efficient homes and greater liquidity for “green” assets.

Major Challenges for Finnish Proptech

  • Regulation and compliance: balancing innovation (tokenization, smart contracts) with European/local legal frameworks, plus enhanced ESG requirements.
  • Public adoption: need to demonstrate clear ROI (vacancy reduction, OPEX savings, better conversion) and simplify user experience, especially for AR/XR.
  • Interoperability and security: data integrations (ERP, IoT, ESG) and high cybersecurity requirements in a critical infrastructure context.
  • Access to capital and scaling: global competition and long real estate adoption cycles, hence importance of strong local references and corporate partnerships.

Influence on the International Stage

  • Technology showcase: the national focus on AR/IoT/AI and network quality positions Finland as a testbed for exportable proptech solutions (XR visualization, digital twins, ESG analysis tools).
  • Investor and event attractiveness: the tech dynamism and Nordic real estate events strengthen connections with international capital and buyers.
  • “Green” standards and competitive advantage: the spread of energy efficiency criteria creates a differentiator for Finnish assets and solutions in ESG-sensitive markets.

Summary Table of Technologies and Impacts

TechnologyReal Estate Use CaseKey BenefitFinnish Example
Management PlatformsLeases, maintenance, ESG KPIsOPEX reduction, complianceLocal tech ecosystem and AI/IoT integrations
AR/XRTours, virtual stagingConversion, sales speedDistance Technologies (glassless XR)
Blockchain (financing)Tokenization, smart contractsLiquidity, automationPilots facilitated by national tech framework
IoT/EnergyConsumption tracking, comfort“Green” premium, valueIncentives and energy efficiency regulations

Best Practices for Implementation

  • Prioritize use cases with quick ROI (vacancy reduction, predictive maintenance).
  • Deploy AR/XR pilots in high-turnover segments (urban rental, coworking).
  • Structure energy/ESG data from the design phase to anticipate regulations.
  • Secure integrations and data governance (cybersecurity, interoperability).
  • Form partnerships with corporates and funds to accelerate adoption and export.

Good to know:

In Finland, digital technologies are rapidly transforming the real estate sector through the rise of proptech. Startups like Kodit.io use artificial intelligence to estimate property values and facilitate transactions, while Cubicasa revolutionizes space visualization with its augmented reality technology. Property management platforms such as Skenariolabs provide advanced data analytics to optimize building performance. Additionally, blockchain has given rise to innovative financing solutions, reducing costs and increasing transparency. In 2022, approximately 45% of Finnish real estate agencies adopted these technologies to improve customer experience. However, proptech companies must navigate strict regulations and variable public adoption. These innovations bolster Finland’s competitiveness, positioning the country as a leader in international real estate digitalization.

Blockchain at the Heart of Transactions in Finland

Finland has integrated blockchain at the core of real estate transactions by leveraging a public digital registry and an interbank platform, DIAS, which enables fully digital apartment sales with signatures, information transfers, and payments synchronized among buyers, banks, agents, and developers. This transformation is based on the legal digitalization of titles (housing company shares) in an apartment registry managed by the National Land Survey, paving the way for a paperless certificate process and faster, traceable transactions.

Specific Proptech Innovations

  • DIAS (Tomorrow Tech/DIAS): permissioned blockchain with nodes operated by major banks, providing cryptographic certification of contracts, automated data exchange, and real-time signing among stakeholders.
  • Developer-Platform Integration: Skanska connected its sales journey to DIAS to enable online reservation and purchase of new homes in a few clicks, from selection to final digital deed.
  • End-to-End Flow: centralization and historization of transaction steps, with sequence automation (contracts, validations, payments) via blockchain, beyond simple document digitalization.

Perceived Advantages

  • Transparency: immutable registry of steps and documents, real-time information sharing among banks, agents, developers, and clients, reducing information asymmetries.
  • Transaction Security: cryptographic certification, secured bank nodes, full traceability, and reduced risk of document fraud through digital identification and blockchain timestamps.
  • Cost and Time Reduction: elimination of paper certificates and many manual bank processes, accelerating closing and reducing operational burden; industry literature associates these effects with substantial savings as automation extends to registrations and payments.

Partnerships and Public-Private Alignment

  • Government and Agencies: the digital apartment registry is managed by the National Land Survey of Finland, and the Tax Administration along with major banks were involved to link taxation, financing, and property transfer within the same DIAS flow.
  • Banking Ecosystem: “all major banks and real estate actors” in Finland now operate on DIAS, with participating nodes on the platform’s blockchain.

Concrete Success Stories

  • First DIAS Transaction (2018) followed by rapid adoption: approximately 40% of sales made by real estate agents in Finland go through DIAS, indicating widespread usage beyond pilots.
  • 100% Online Journey at a Major Developer: Skanska allowed buyers to reserve and purchase new homes entirely online, backed by digital proof of ownership and the DIAS blockchain.

Current Challenges in the Finnish Market

  • Procedural Legacy: many transactions still require physical meetings between parties, a practice in transition that slows the fully digital experience despite blockchain infrastructure.
  • Interoperability and Coverage: full migration of older housing companies and process standardization across all actors can create friction before achieving nationwide automation.
  • Acculturation and Organizational Change: adoption by all intermediaries (agents, notaries, banks) depends on trust in smart contracts and integration with existing systems, a point often cited as a barrier in tokenized real estate.

Points to Monitor

  • Functional Expansion: moving from apartment transactions to other real estate assets and use cases (mortgages, escrow, land titles) with enhanced contractual automation.
  • Impact Measurement: quantified tracking of time and cost savings for banks and developers, as physical meetings become exceptional and digital registries cover the entire stock.
Key AreaBeforeWith blockchain/DIASMain Benefit
Proof of ownershipPaper certificate of housing company sharesDigital apartment registry from cadastre + immutable recordReduced loss/fraud risk, immediate access
Party coordinationManual exchanges, emails, meetingsSingle real-time platform (banks, agents, developers, buyers)Fewer errors and duplications, traceability
Signature/closingMultiple physical signaturesDigital signatures synchronized on chainReduced time, online experience
SecurityFragmented filesBank nodes, cryptographic certificationData integrity, auditability
Operational costsPaper management, re-entriesFlow and record automationLess manual processing and meetings

Good to know:

In Finland, blockchain has revolutionized the real estate market by improving transaction transparency and security while reducing operational costs. Proptech companies like Kodit.io have integrated blockchain to automate property title verification, making the process more efficient and reliable. A notable partnership between the National Land Survey and proptech firms was established to integrate blockchain into existing systems, ensuring a smooth transition. This technology has enabled faster and more secure transactions, although challenges remain, particularly in terms of regulation and large-scale adoption. A success example is the implementation by Plateia, a startup that facilitated the first fully blockchain-based real estate sale, highlighting Finland’s potential to become a leader in this field.

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About the author
Cyril Jarnias

Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.

On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.

Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.

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