Published on and written by Cyril Jarnias
Moving to Brunei as an expat is an exciting opportunity to advance your career and expand your professional network. However, building contacts in a new cultural environment can be challenging. Here are practical tips for establishing a strong, lasting network in Brunei.
Understanding the Bruneian Professional Landscape
Before diving into networking, it’s essential to understand the specific characteristics of the business world in Brunei:
A Formal and Hierarchical Professional Culture
In Brunei, professional relationships are generally very formal and respectful of hierarchy. It’s important to adopt a courteous demeanor and show deference to those who are older or hold senior positions. Titles and status are very important, so be sure to use them correctly.
The Importance of Personal Relationships
Although the framework is formal, Bruneians place great importance on personal relationships in business. Taking the time to build trust before delving into professional matters is crucial.
Indirect Communication
Communication tends to be indirect in Brunei, with an emphasis on avoiding confrontation. It’s important to read between the lines and pay close attention to non-verbal cues.
The Role of Religion
As Brunei is a Muslim country, religion plays a significant role in professional life. Respect religious practices and avoid sensitive topics.
Good to Know:
In Brunei, professional networking relies on specific cultural codes. Adopt a formal and respectful attitude, take the time to build personal connections, and be attentive to non-verbal communication to succeed in your interactions.
Identifying Networking Opportunities in Brunei
To grow your network, several options are available to you:
Professional Associations
Joining local professional associations is an excellent way to meet peers and stay informed about market trends. A few examples:
Chambers of Commerce
Chambers of commerce are prime venues for networking. Be sure to get in touch with:
Professional Events
Attend trade shows, conferences, and seminars organized in your industry. The Brunei MSME Festival, for example, is a major annual event for small and medium-sized enterprises.
Expat Clubs
Expat clubs offer the opportunity to meet other international professionals. The Royal Brunei Yacht Club and the Panaga Club are popular spots within the expat community.
Good to Know:
Diversify your networking sources by combining local professional associations, chambers of commerce, industry events, and expat clubs to maximize your opportunities for making connections.
Mastering the Art of Intercultural Networking in Brunei
To succeed in your professional interactions in Brunei, keep these tips in mind:
Mind Your Appearance
Appearance is very important in Brunei. Opt for professional, conservative attire. Men should wear a dark suit with a tie, while women should choose outfits that cover their arms and legs.
Respect Business Card Etiquette
Exchange business cards by holding them with both hands and offering a slight bow. Take the time to carefully read the card you receive before putting it away neatly.
Master Appropriate Greetings
Handshakes are common between men, but wait for women to initiate physical contact. Use appropriate titles (Dato, Datin, etc.) and avoid using first names unless explicitly invited to do so.
Be Patient
Professional relationships are built over the long term in Brunei. Don’t expect to close deals quickly. Take the time to cultivate your relationships.
Respect Prayer Breaks
Be mindful of prayer times and avoid scheduling meetings during those periods.
Good to Know:
Patience and respect for cultural codes are essential for successful networking in Brunei. Take the time to build trusting relationships before addressing professional matters.
Using Digital Tools to Strengthen Your Network
While face-to-face relationships remain paramount, digital tools can complement your networking strategy:
Optimize your LinkedIn profile and join relevant groups like “Brunei Professionals Network” or “Brunei Business Community.”
Local Platforms
Explore social networks popular in Brunei, such as BruSocial, to broaden your local contacts.
Webinars and Virtual Events
Participate in webinars and online conferences organized by Bruneian professional associations to stay visible even from a distance.
Good to Know:
Wisely combine in-person networking with digital tools to maximize your professional visibility in Brunei. Stay active on LinkedIn while prioritizing face-to-face meetings to build lasting connections.
Maintaining and Leveraging Your Network
Once initial contacts are established, it’s crucial to maintain them:
Follow Local News
Stay informed about Brunei’s economic and social news to have relevant conversation topics.
Be Proactive
Don’t hesitate to offer your help or expertise. Reciprocity is highly valued in Bruneian culture.
Participate in Charitable Activities
Social engagement is valued in Brunei. Get involved in charitable initiatives to enhance your image and expand your network.
Organize Informal Gatherings
Invite your contacts to lunches or coffees to deepen your relationships in a more relaxed setting.
Stay in Regular Contact
Even if you don’t work directly together, keep in touch with your contacts by occasionally sending messages or congratulating them on their achievements.
Good to Know:
Networking is an ongoing process. Invest time and energy into nurturing your professional relationships over the long term. The consistency and sincerity of your interactions will be the key to your success in Brunei.
Developing a strong professional network in Brunei requires time, patience, and a solid understanding of local cultural codes. By combining a respectful approach to Bruneian traditions with the smart use of modern networking tools, you can create lasting and rewarding professional relationships. Remember that every interaction is an opportunity for learning and intercultural exchange, which will contribute not only to your professional success but also to your personal fulfillment as an expat in Brunei.
Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.
On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.
Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.
