Airbnb vs Long-Term Rentals: Profitability in Portugal

Published on and written by Cyril Jarnias

Airbnb vs. Long-Term Rental in Portugal: Which Option Is More Profitable?

In the current economic climate, many property owners in Portugal are questioning the profit potential of renting their property on Airbnb compared to a traditional long-term rental. With the growing popularity of short-term rental platforms, it is crucial to analyze the specific financial advantages of each option based on various criteria that vary from city to city.

This article examines the potential profitability in key Portuguese cities, exploring impacting factors such as tourist seasonality, occupancy rates, and rent differentials, in order to provide a clear and data-driven overview to support informed decisions when facing this strategic dilemma.

Good to know:

Airbnb income can vary significantly depending on location and season, while long-term rentals offer predictable financial stability.

Profitability Analysis of Airbnb Rentals in Portugal

Comparative Analysis of Profitability Rates Between Airbnb and Long-Term Rentals in Portugal

CityAirbnb Occupancy RateAverage Annual Airbnb Income (€)Average Monthly Long-Term Rental Income (€)*
Lisbon82%30,000 – 32,4571,200 – 1,800
Porto~75-80%~20,000 – 28,000900 – 1,400
Faro73%~25,962800 – 1,200

*Estimate based on average rents observed in city centers.

  • Airbnb Gross Profitability: often higher than long-term rentals in major cities. For example, in Lisbon: average annual income around €30,000, resulting in a gross yield potentially exceeding 10% of the purchase price for well-located properties.
  • Long-Term Rental: income stability but generally lower gross yield (often between 3% and 5%) depending on location and property type.

Factors Influencing Profitability

  • Seasonality
    • Income varies significantly by month; May is generally the most profitable month in Lisbon.
    • High tourist demand in summer and during local events; marked winter slump except in certain beach or island destinations.
  • Management Fees
    • Professional management (agency or concierge): fees ranging from 15% to over 25% of rental income.
    • Regular maintenance required (professional cleaning after each stay).
  • Local Regulations
    • Strict laws in major cities like Lisbon and Porto: quotas on new Alojamento Local (AL) licenses, increased controls on noise/neighbor disturbances.
    • Some municipalities have suspended or limited the granting of new AL licenses to preserve the residential housing stock.

Recent Statistical Data

  • Average occupancy rate:
    • Lisbon: 82%
    • Porto: ~75–80%
    • Faro: 73%
  • Income generated per night:
    • Lisbon ADR*: €105
    • Porto ADR*: €90–110
    • Faro ADR*: €95
  • Associated costs:
    • Short-term rental (Airbnb):
      • Platform fees (~15%)
      • Professional cleaning (~€30–60/stay)
      • Routine maintenance
      • Specific local AL taxes
    • Long-term rental:
      • Fewer recurring costs
      • Standard landlord/owner expenses

(*ADR = Average Daily Rate)

Emerging Trends & Future Outlook

  • Continued growth in sector revenue (+22.6% in October 2023 vs. previous year).
  • Strong increase in revenue per room (+22.9% YoY at end of 2023), with cumulative growth exceeding +57% since before the pandemic.
  • Tighter regulations pushing some investors toward secondary/emerging markets where laws are less restrictive (e.g., Évora, Madeira).

The market remains dynamic despite a recent moderate decline in annual income (-4.24% YoY in Lisbon). Increased regulatory pressure may limit the creation of new listings in major urban centers but could support better profitability for already authorized properties.

Owners must anticipate rigorous professional management as well as the possibility of switching to traditional rental if their AL license is not renewed.

In an economic context marked by strong international and local post-pandemic tourist demand, but also by persistent real estate inflation in Portugal, investing in Airbnb remains attractive, especially if the property is located in a central area that still holds a valid AL permit.

To Maximize Profitability

  • Stay regularly informed about local legislative developments;
  • Optimize your offering through professional management;
  • Carefully monitor seasonality to adjust pricing;
  • Consider alternative markets outside major urban centers when possible.

Good to know:

The profitability analysis of Airbnb rentals in Portugal reveals that while short-term rentals show higher profitability rates than long-term rentals in cities like Lisbon, Porto, and Faro, they are heavily influenced by factors such as seasonality, high management fees, and strict local regulations. For instance, the average occupancy rate for an Airbnb in Lisbon reached 70% in 2022, with an average nightly income around €85, compared to a 95% occupancy rate for traditional rentals, but with a generally more stable monthly rental income. Owners must also consider additional costs related to cleaning services and frequent property maintenance. Recent trends show an increase in demand for flexible and medium-term stays, which could affect future profitability. Current economic uncertainties are pushing some investors to diversify their strategies to optimize profitability by combining short and long-term rentals according to market fluctuations and available tax opportunities.

Comparison Between Seasonal Rentals and Long-Term Rentals

CriteriaSeasonal Rental (Airbnb, short-term)Long-Term Rental
Potential IncomeHigher, gross yield often between 5% and 15% in tourist areas (Lisbon, Porto, Algarve). Highly dependent on seasonality and occupancy.More stable and predictable, average yield around 3% to 6%. Depends on local market and rental demand.
Owner FlexibilityVery flexible: possibility to use the property for personal use at certain times, prices adjusted according to demand and seasons.Not very flexible: property is tied up for at least one year, difficult to terminate without valid reason.
Legal ConstraintsStrict regulations in tourist zones (“Alojamento Local” license, quotas, municipal controls, specific taxation). Some cities limit or suspend granting new licenses (e.g., Lisbon, Porto).Stable legal framework, obligations toward tenant (renewal rights, rent increase controls). Fewer administrative constraints.
Seasonal VariationsStrong: high occupancy in summer, notable drop off-season except in cities with business tourism. Direct impact on monthly and annual income.Low: constant rents, continuous occupancy, income stability throughout the year.
Average Occupancy Rates60-80% in high tourist areas in peak season, sometimes 75% in summer.90-95% for well-located properties in major cities, possible drop in rural areas.
Management CostsHigh: cleaning, check-in, maintenance, booking management, platform commission (15-20% of revenue). Often requires a local manager.Moderate: annual or semi-annual management, agency fees at start, standard maintenance.
Initial InvestmentHigher: full furnishing, decoration, short-stay equipment, safety/hygiene compliance.Lower: functional housing, basic equipment sufficient.
Tenant PreferencesTargets tourists, business travelers, transient families, digital nomads. High expectations for comfort, wifi, location, flexibility.Targets local families, students, young professionals, expats, retirees. Value stability, good value for money, proximity services/schools.

Geographic Variations and Profitability

  • Seasonal rental more profitable:
    • Lisbon (historic neighborhoods, city center)
    • Porto (Ribeira, Baixa)
    • Algarve (Albufeira, Lagos, Vilamoura)
    • Funchal (Madeira)
    • Nazaré, Ericeira, Aveiro: very touristic coastal towns in summer
  • Long-term rental advantageous:
    • Barreiro, Vila Franca de Xira, Amadora (Lisbon suburbs, high local demand)
    • Setúbal, Figueira da Foz, Leiria (university or industrial cities)
    • Bragança, Guarda, Portalegre: low purchase cost, rental stability, less seasonality

Key Points on Management and Investment

For seasonal rentals, profitability depends on occupancy rate and active management. The initial investment is offset by high daily rates, but management requires time or hiring a specialized service.

For long-term rentals, the main advantage is stability: less vacancy, simplified management, budget predictability. Fixed costs are lower but profitability often caps, especially in large metropolitan areas where purchase prices are high.

Tenant Preferences and Market Impact

Tourists seek flexibility, central location, quality amenities, and the ability to book by night or week.

Long-term tenants prioritize lease security, proximity to transport and amenities, stable costs, and good value for space and price.

Key takeaway:

  • Seasonal rental maximizes returns in high tourist demand areas but involves more risk and management.
  • Long-term rental provides steady income and simplified management, ideal in areas with strong residential demand or less tourism.
  • The choice depends on the investor’s profile, property location, and local regulations.

Good to know:

Seasonal rentals via Airbnb in Portugal offer potentially higher returns in tourist cities like Lisbon or Porto, especially during peak tourist periods, but they require active management and significant initial investment in decoration and amenities to attract tenants. This contrasts with long-term rentals which offer financial stability and generally lower management costs, without requiring regular tenant turnover, which can be advantageous in less touristy cities like Braga or Coimbra. Legal constraints vary, with stricter regulations for seasonal rentals, often requiring specific licenses. Occupancy rates can fluctuate for Airbnb rentals, impacting potential income, while long-term rentals attract tenants seeking stability, minimizing vacancy periods. Tenant preferences also influence these markets, with tourists often preferring the flexibility of short Airbnb stays, whereas local residents opt for the security of a long-term lease.

Factors Influencing Profitability by City

Average Occupancy Rate (Lisbon, Porto, Faro)

CityAirbnb Occupancy RateLong-Term Occupancy Rate
Lisbon65-75% (seasonal)90-95% (stable)
Porto60-70% (seasonal)90-95% (stable)
Faro70-80% (summer peak)85-90% (stable)
  • Airbnb occupancy rates are highly sensitive to season, with peaks in summer and during major events.
  • Long-term rentals show stability, especially in large university and tourist cities.

Seasonal Variations and Special Events

  • Lisbon: music festivals, Web Summit, Saint Anthony’s festivities, New Year’s Eve.
  • Porto: São João, food festivals, university events.
  • Faro: beach season, summer festivals, nautical tourism.

These events can cause nightly rates to jump by 30 to 100% and saturate Airbnb supply for several days.

Demand Levels (Short-Term vs. Long-Term)

  • Lisbon: very high short-term demand in the historic center and tourist neighborhoods; long-term demand remains strong, driven by students and expats.
  • Porto: similar profile, with stable demand for student rentals and a short-term peak in the city center.
  • Faro: Airbnb demand explodes in summer, but long-term demand remains moderate off-season.

Impact of Local Regulations

  • Since 2024, each municipality can limit, suspend, or regulate Airbnb licenses (AL). Condominiums now need unanimous approval for any new short-term rental activity.
  • Containment zones restrict the granting of new licenses in certain high-demand neighborhoods.
  • Licenses are valid for 5 years, renewable, but subject to municipal approval and compliance with the municipal housing charter.

Additional Costs by Rental Type

Rental TypeCleaningMaintenanceTax ChargesManagement Fees
Airbnb (short-term)HighHighAL income tax10-25% (platforms, agencies)
Long-termLowModerateProperty tax, IRS5-10% (rental management)
  • Airbnb rentals involve recurring costs (cleaning, laundry, consumables, increased maintenance).
  • Long-term rentals generate fewer variable costs but may include costs related to wear and tear or defaults.

Average Price (per night / per month)

CityAirbnb (night)Long-Term (month)
Lisbon€80-150€1,200-2,000
Porto€60-120€900-1,500
Faro€70-130€800-1,200

These values are indicative and vary by location, size, season, and level of comfort.

Economic and Demographic Trends

  • Lisbon: moderate population growth, strong tourist pressure, attractiveness for digital nomads and expats.
  • Porto: university dynamism, attractiveness for start-ups, rising cultural tourism.
  • Faro: marked seasonality, dependence on beach tourism, more stable resident population.
  • Restrictions on affordable housing are pushing municipalities to limit short-term rentals in certain neighborhoods.

Summary of Key Factors:

  • Airbnb rentals offer potentially higher profitability, but subject to high seasonal volatility, evolving regulations, and higher management costs.
  • Long-term rentals ensure stability, but gross profitability is generally lower on average outside premium tourist areas.
  • The regulatory context and the balance between tourist and residential supply are decisive for medium- and long-term profitability.

Good to know:

In Lisbon, Porto, and Faro, the occupancy rate for Airbnb rentals is often higher than that of long-term rentals, especially during festivals and seasonal events that boost tourism, but these fluctuations can lead to more unstable profitability for Airbnb. For example, short-term rentals in Lisbon, regulated by strict laws, may be subject to restrictions that impact potential income. In contrast, renting long-term offers income stability but at a generally lower monthly rate and requires less oversight of ancillary costs such as frequent cleaning, although fixed expenses like maintenance remain similar. Costs and benefits balance out depending on demand, as in Porto where levels for both Airbnb and long-term rentals vary according to tourist season and local economic growth, influencing average prices that fluctuate between peak and off-peak periods.

Guide to Optimizing Your Rental Investment in Portugal

Advantages and Disadvantages of Using Airbnb vs. Long-Term Rental in Portugal

CriteriaAirbnb (short-term)Long-Term Rental
Potential ProfitabilityHigh, especially in tourist areas. Example in Lisbon: up to €30,000/year with an 82% occupancy rate.More stable but generally lower in highly tourist markets.
FlexibilityHigh contract flexibility, ability to adjust rates according to season and demand.Rigid contracts, predictable income flow.
Management & ConstraintsActive management required (check-in/out, cleaning). Strict local regulations on allowed nights and specific taxes.Less daily management. Easier compliance with permanent residential laws.
Taxation & TaxesSubject to tourist taxes (municipal tax), specific declaration of furnished or non-professional rental income, VAT may apply depending on activity.Income included in standard income tax; less subject to frequent controls.
Income SeasonalityStrongly impacted by tourist seasons: very profitable months vs. off-peak periods requiring pricing adjustments.Little or no seasonal impact: monthly stability guaranteed by long-term lease.

Practical Tips for Choosing Between Airbnb and Long-Term Rental by City

  • If you prioritize maximum profitability with dynamic management:
    • Opt for Airbnb in highly tourist centers like Lisbon (average annual income around €30,000, peak in May), Porto, or certain coastal areas of the Algarve.
  • For predictable cash flow and less time commitment:
    • Prefer long-term rental in residential or university districts where tourist demand is low but steady.

Quick Analysis by Major City

  • Lisbon: Very strong tourist demand year-round; strict regulations for short-term rentals; Airbnb yield higher than traditional lease if well managed.
  • Porto: Rapid tourist growth in recent years; mixed rental market with opportunities in both short and long-term.
  • Algarve: Highly seasonal market; high returns in summer via Airbnb but increased risk during winter.

Strategies to Maximize Rental Income

  • Adjust daily price to seasonality through dynamic pricing
  • Optimize occupancy during major local events
  • Offer attractive additional services (high-speed wifi, premium cleaning)
  • Diversify portfolio across several cities/markets to mitigate seasonal impact

List of Additional/Hidden Costs Associated

Airbnb:

  • Recurring professional cleaning costs
  • Platform commissions (~15%)
  • Increased maintenance due to high turnover
  • Specific municipal taxes (+ possible VAT)
  • Higher initial investment for attractive furnishing

Long-Term Rental:

  • Legal fees related to contract/lease
  • Risk of default/material damage lower but exists
  • Potential cost of vacancy between leases

Concrete Case Study – Investors Who Optimized Their Portfolio

In 2024/2025, an investor owning three properties distributed between central Lisbon and Lagos opted for a hybrid model:

  • T2 apartment Lisbon – exclusively rented via Airbnb: €30,000/year generated over ~299 occupied nights (~82% occupancy rate)
  • Studio Porto – annual alternating: €18,500/year via Airbnb during high season + €6,800/year when switching to student lease outside summer
  • Family house Lagos – long-term lease only: €13,200/year stable with reduced costs

Overall result on mixed portfolio:

CityRental TypeEstimated Net Annual Income (€)
LisbonShort-term (Airbnb)30,000
PortoMix short/long~25,300
LagosLong-term13,200

The investor achieved an average gross profitability higher than the local market thanks to this strategic diversification combined with active management during tourist peaks.

Key Takeaway

To optimize your rental investment in Portugal, you need to combine a detailed analysis of the local market, a judicious choice between lease types based on location, rigorous management adapted to annual variations, and clear anticipation of ancillary expenses that directly impact your actual net yield.

Good to know:

To optimize a rental investment in Portugal, it is crucial to weigh the pros and cons of Airbnb against long-term rental, taking into account local laws such as the requirement for a lodging license for short-term rentals and favorable tax regulations for traditional rental income. In Lisbon and Porto, Airbnb can offer high seasonal returns but comes with hidden costs related to management and more frequent maintenance; the Algarve, benefiting from strong summer traffic, allows capitalizing on peak season. To maximize revenue, a flexible strategy that alternates between the two modes according to demand can pay off. Investors report successes by adjusting their approach depending on the city: for example, a property owner in Lisbon achieved a 7% yield by diversifying with a long-term rental during the low season. Carefully analyzing costs such as cleaning fees or local taxes helps refine the strategy and optimize overall profitability.

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About the author
Cyril Jarnias

Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.

On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.

Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.

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