Published on and written by Cyril Jarnias
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San Diego has long attracted real estate investors, drawn by its Mediterranean climate, diversified economy, and over 70 miles of coastline. But the market has shifted: after years of overheating, it has entered a normalization phase, with prices still high but conditions more favorable for a rational, long-term approach. To successfully invest in San Diego real estate today, it’s no longer enough to “surf” the price wave; you need to master the numbers, micro-markets, local tax rules, and the new levers tied to affordable housing.
This article provides a detailed analysis based on the most recent data to help French-speaking investors navigate the real estate market. It covers several property types: downtown studios, small rental buildings, coastal second homes, and affordable housing projects.
An Expensive, But Resilient Market in a Rebalancing Phase
The San Diego real estate market is regularly described as dynamic, diversified, and resilient. Even in 2025, a “recalibration” year with lower transaction volumes and weakened purchasing power, prices did not crash dramatically.
Indicators show an environment that is both costly and relatively stable:
| Indicator (San Diego County) | Approximate Recent Value |
|---|---|
| Metro population | > 3.3 million residents |
| Median home price (all types) | ~ $900,000 – $1,000,000 |
| Median single-family home price | ≈ $1,050,000 |
| Median condo / townhome price | ≈ $670,000 |
| Median days on market (2025) | 23 to 40 days |
| Sale-to-list price ratio | 98.3% – 99% |
| Recent annual price change | From –4% to +4% by area |
| Apartment vacancy rate (metro) | Mid-4% |
| Average effective rent (county) | ≈ $2,500 / month |
In the county, the median sale price hovers around $900,000 to $1,000,000, with variations by source and period (some indices mention $899,000, others $985,500 to $1,021,000 in 2025). The notable fact is not the level—very high—but the relative stability after a mild correction of about 2 to 5%.
Apartment vacancy rate at the metro level.
For an investor, this means that San Diego is not a market for massive post-crash bargain hunting, but rather a high-end environment where financial discipline and the choice of micro-locations are decisive.
Strong Economic Drivers and Structural Rental Demand
The region’s economic foundation largely explains this resilience. San Diego is often called “America’s Finest City,” but behind the postcard image lies a major economic metropolis.
Key sectors include:
San Diego’s economy is diversified and relies on several key sectors. Biotechnology and life sciences make it a global leader, with specialized real estate players like Alexandria Real Estate Equities and BioMed Realty, and a development pipeline of 3.2 million square feet of new lab space. Defense is another pillar, with over 115,000 active-duty military personnel stationed in the region, notably at Naval Base San Diego and Marine Corps Base Camp Pendleton. Telecommunications and tech are represented by companies like Qualcomm, Illumina, Genentech, and Haas Automation. Education and research are anchored by institutions such as UC San Diego, San Diego State University, and several community colleges. International trade, particularly cross-border exchanges with Tijuana, and tourism—fueled by a renowned coastline, parks (Balboa Park), attractions (San Diego Zoo, SeaWorld, USS Midway Museum), and a vibrant cultural scene—round out this economic landscape.
This diversified base supports a young and skilled workforce. It includes a wide range of profiles: recent graduates, families, students, military personnel, and retirees. About 45 to 53% of households are renters depending on the source, compared to just over 34% nationally. In other words, renting is the norm in San Diego, not a fringe situation.
In a market where only 15% of residents can afford the median-priced home at $1,000,000, purchasing power is very limited. For the investor, this means that the need for housing—and therefore rental demand—remains strong even as homeownership becomes more difficult.
Constrained Supply and a Gradual Return to Balance
Supply scarcity is another pillar of the local market. Several factors combine:
– geographic constraints (ocean to the west, mountains and fire-risk areas to the east);
– strict zoning and lengthy procedures (environmental, fire, density);
– high construction costs;
– a legacy of decades of under-building.
Between 2021 and 2023, about 32% of new housing in the region was even built in very high fire hazard zones, illustrating the land pressure. Nevertheless, the city has accelerated: nearly 9,700 housing permits issued in 2023, about 8,800 in 2024, more than double the 20-year average (4,300 per year).
Number of homes for sale in the county in August 2025, a record high for that period since 2019.
This rise in inventory, combined with high interest rates, has cooled bidding wars. More than 31% of sellers had to drop their price at least once in 2025, and nearly 40% of listings showed a price adjustment. However, this is far from an oversupply: the months of inventory stands around 3.2 to 3.6 months, which corresponds more to a balanced market than a crisis market.
Interest Rates, the Lock-In Effect, and the 2026 Outlook
On the financial side, the real turning point came with interest rates. After a marked hiking cycle, the 30-year fixed non-jumbo rate hovered around 6.34 to 7.5% in 2025. This increase triggered several effects:
– a drop in transaction volumes: some months in 2025 saw barely 1,900 monthly sales in the county, compared to 4,500 in “normal times”;
– a lengthening of the selling time (30 to 40 days in 2025, up 40% from the start of the year);
– a powerful “lock-in effect”: many homeowners with historically low rates under 3–4% chose not to sell, freezing supply.
The Federal Reserve’s decision to end its quantitative tightening program in late 2025, however, changes the picture. Most forecasts for 2026 anticipate:
| 30-year fixed rate forecast (end of 2026, approx.) | Estimate |
|---|---|
| Fannie Mae | ~ 5.9% |
| Mortgage Bankers Association | 6.4 – 6.5% |
| Wells Fargo | ~ 6.25% |
| Average of 21 forecasts | ~ 6.18% |
At the start of 2026, the actual rate was around 6.16%. Economists identify a “psychological threshold” near 5.9%: below that, a significant portion of pent-up demand could reawaken. If rates eventually drop to 5% or lower, a new flow of buyers—and sellers currently “locked in” by their old rates—could boost transactions.
Most scenarios for 2026 therefore envision:
– a moderate rebound in sales (4 to 7% increase in transactions);
– limited price appreciation, on the order of 1 to 5% depending on the model;
– a continued normalization, far from the exuberance of the post-Covid era.
For a long-term investor, such an environment—relative price stability, modest increases, gradual volume recovery—is generally ideal for building wealth without betting on spectacular gains.
Asset Types and Expected Returns
Investing in San Diego real estate can be done across many segments: single-family homes, condos, 2- to 4-unit buildings, vacation homes, larger apartment buildings, and even commercial real estate. Returns vary widely by product type.
Residential: Houses, Condos, and Small Multifamily
San Diego-specific data shows differentiated return profiles:
| Asset Type (2025) | Typical Price | Average Monthly Rent | Typical Cap Rate | Cash-on-Cash (25% Down) | Estimated Total Return (Cash flow + Apprec.) |
|---|---|---|---|---|---|
| Single-family home (3-bed) | ≈ $968,000 | ≈ $4,200 | 3.5 – 4.2% | 5 – 7% | 9 – 12% |
| Condo / townhome | ≈ $635,000 | ≈ $3,100 | 3 – 4% | 4 – 6% | 8 – 10% |
| 2–4 unit building | $1.2 – $1.8M | $7,800 – $15,600 (total) | 4.5 – 5.8% | 7 – 9% | 11 – 14% |
In a very expensive market, cap rates are mechanically compressed, especially for “prime” properties in good locations. Value creation then hinges more on:
– micro-location quality (proximity to jobs, transit, schools, the ocean);
– strength of rental demand (student neighborhoods, near military bases, biotech hubs);
– ability to improve the property (value-add: targeted renovation, gradual rent increases, better management).
A 12-unit building benefited from $360,000 in renovation work. These investments led to a 35% rent increase and a $1.2 million increase in the building’s value, generating a 22% annual return on investment. This case study illustrates the potential for value creation through renovation.
Short-Term Rentals and Vacation Properties
Short-term rentals (like Airbnb) remain a high-yield vehicle, especially in coastal areas (Mission Beach, Pacific Beach, La Jolla, Oceanside, Downtown). We observe:
– typical acquisitions between $850,000 and $1.5M;
– average monthly revenues of $5,000 to $9,000, with occupancy rates of 75–85% in high season and 50–60% in low season;
– cap rates that can reach 5–8% in permitted areas.
But this segment is heavily regulated by the local STRO (Short-Term Residential Occupancy) ordinance, which severely limits the number of whole-home licenses per person and per area. Regulations, management costs (often 20–25% of revenue when outsourced to a specialized manager), and political risk must all be factored into any profitability projection.
Apartment Buildings (5+ Units) and Commercial Property
Beyond 4 units, buildings are generally considered commercial in the United States. Cap rates for bulk residential apartment buildings in San Diego typically range:
The expected net rental yield in France ranges from 3% to 6%, depending on the asset type and location.
Office and retail real estate is evolving in a more mixed context: high downtown office vacancy (around 24.6% at end of 2024), while retail shows a low vacancy rate (about 4%) and a stable or slightly shrinking inventory, which supports rents.
For a private investor, these segments are more technical: longer leases (5–10 years), frequent triple net lease structures, specific financing, and the need for cash flow analysis (rent roll, capex, vacancy risk). In return, California-wide data suggests that commercial can offer, on average, higher annual returns (up to 13%, versus about 11% for residential) in the generic examples given, but with a higher initial investment and operational risk.
Where to Invest in San Diego? Focus on a Few Micro-Markets
San Diego County is a patchwork of submarkets with very different profiles, from coastal luxury to transitioning working-class neighborhoods.
Prestigious Coast: La Jolla, Del Mar, Encinitas, Carlsbad
The “premium” coastal markets show stratospheric prices:
| Coastal Neighborhood | Approximate Median / List Price |
|---|---|
| La Jolla | $2.8 – $3.2M |
| Encinitas | ≈ $2.58M |
| Carlsbad | ≈ $1.4 to $1.94M |
| Del Mar | often > $3M |
Gross rental yields are modest (3–5% in La Jolla, for example). These areas are more wealth preservation plays, betting on land scarcity and stable high-end demand, rather than cash-flow machines.
Middle-Class and Trendy Neighborhoods: North Park, Hillcrest, Clairemont, University City
Some intermediate neighborhoods combine solid rents, lasting demand, and appreciation potential:
| Neighborhood | Approximate Price | Average Rent | Typical Cap Rate |
|---|---|---|---|
| North Park | $856,000 – $1,000,000 | ≈ $3,500 / month | 6 – 9% (broad estimate) |
| Hillcrest | ≈ $920,000 | ≈ $3,600 / month | 3.6 – 4.5% |
| Clairemont | ≈ $850,000 | ≈ $3,400 / month | 3.9 – 4.7% |
| University City | Condo ≈ $730,000 / house ≈ $1.4M | $3,200 – $4,500 | 3.5 – 4.3% |
North Park, South Park, the Gaslamp Quarter, and downtown areas are highly attractive to young adults, with bars, restaurants, craft breweries. Areas like Clairemont or University City benefit from proximity to jobs (biotech in Sorrento Valley, UCSD) and major thoroughfares.
More Affordable and High-Growth Markets: Chula Vista, National City, Oceanside, Escondido
For a tighter budget or to target higher gross returns, several peripheral cities stand out:
| City / Neighborhood | Approx. Median Price | Investment Characteristics |
|---|---|---|
| Chula Vista | $760,000 – $823,000 | strong population growth (+10% since 2010), 6–8% returns |
| National City | ≈ $630,000 – $1.05M (example: renovated duplex) | price growth of 79% between 2020 and 2025, cap 8–12% in some cases |
| Oceanside | ≈ $820,000 – $1.1M | more affordable coast, popular with military, rental and seasonal potential |
| Escondido | ≈ $600,000 – $720,000 | affordable, value-add opportunities (fixer-uppers) |
These markets, more volatile, can offer better rental profitability, especially when targeting small apartment buildings or duplexes/triplexes. The “value-add” effect is often stronger there, provided you manage the risks well (vacancy, neighborhood evolution, regulations).
Affordable Housing: A Strategic Avenue for Investing in San Diego Real Estate
Faced with an acute housing crisis, the city and county have implemented a range of tools to support affordable housing production. For an investor or developer, these mechanisms can represent opportunities, provided you accept capped rents and a denser regulatory framework.
A Master Plan and Massive Investments
San Diego has adopted an Affordable Housing Master Plan, regularly updated (2013, 2016, 2018, 2023). Since the dissolution of the local redevelopment agency (RDA) in 2012, the city has taken back its dedicated housing assets, including 22 properties (18 downtown, 4 in the southeast) and approximately $34M in bonds.
The numbers illustrate the scale of the effort:
More than $165.9M invested since 2012 has delivered 2,987 housing units, including 2,615 affordable ones.
“Bridge to Home” Programs and Financing
The city and the San Diego Housing Commission (SDHC) have multiplied requests for proposals (“Notices of Funding Availability“, NOFAs), often under the “Bridge to Home” label. The first three rounds (2017, 2021, 2022) mobilized over $77M in LMIHAF, CDBG, and PLHA financing, resulting in 1,281 approved or delivered units. A fourth round in 2023 added about $20M, and the city announced an additional $15M for a sixth round in 2025, bringing total investment to nearly $108M for 2,148 affordable homes, including 421 permanent supportive housing units.
For developers, these programs provide crucial “gap financing” capital, especially useful in the current high construction cost environment. Additionally, part of the funding is specifically reserved for small projects of 40 units or fewer, opening opportunities for emerging players in the sector.
Emblematic Projects Supported by SDHC and the San Diego Foundation
Several operations embody this new generation of affordable projects:
| Project | Location | Units / Profile | Estimated Delivery |
|---|---|---|---|
| Kindred Apartments | Downtown (1555 Sixth Ave) | 125 affordable units, including 63 for seniors in supportive housing | Early 2027 |
| SkyLINE Apartments | 11675 George Cooke Expwy | 99 units for households at 30–55% of AMI | Winter 2026 |
| Harrington Heights | Broadway, downtown | 270 units at 25–50% AMI | Winter 2025 |
| The Iris at San Ysidro | 1663 Dairy Mart Road | 99 units, including 15 permanent supportive housing | Summer 2025 |
| Jacaranda on 9th | 901 Beech Street | 87 affordable units | Summer 2025 |
| Messina / Modica / Taormina (Mt. Etna) | Clairemont | 404 total units (seniors and families) | 2024–2026 |
| Cuatro at City Heights | 4050 El Cajon Blvd | 115 affordable units | Winter 2025 |
At the county level, the San Diego Foundation partnered with SANDAG to deploy $14M in REAP 2.0 funds across 10 projects, totaling 966 affordable homes, including Cuatro at City Heights, Hillcrest Hall, 1620 State Street (Little Italy), and 17th & Commercial Apartments (East Village).
For a private investor, these programs typically involve partnering with specialized developers (BRIDGE Housing, Chelsea Investment Corporation, National CORE, Wakeland Housing…) and targeting a role as a funder, co-investor, or long-term buyer of stabilized assets.
Pro-Housing Regulations and Density Bonuses
The city has built a veritable regulatory “toolkit” to boost housing production:
San Diego has implemented a set of incentive and regulatory measures to stimulate affordable housing production and meet the needs of specific populations.
Requires 10% affordable units in projects of 10+ units (outside coastal zone) and in projects of 5+ units in the coastal zone.
Can reach +75% for projects with a significant percentage of affordable units.
For 100% affordable projects in a Sustainable Development Area: unlimited density, +3 stories, and +33 feet of height.
For seniors, students, veterans, aging-out foster youth, and micro-units.
The ‘Affordable Housing in All Communities’ program allows this in certain SDAs.
The ‘Complete Communities: Housing Solutions’ program offers floor area bonuses in exchange for at least 40% affordable units (on a pre-bonus basis).
A bonus program has already generated 253 additional ADUs, with 295 ADUs under affordability covenants in progress.
For an investor/developer, mastering these levers can completely transform a project’s feasibility: more density on a given plot = more units = better dilution of land costs, in exchange for rent regulation on a portion of the stock.
Rent, Yield, and Local Taxes: What the Numbers Mean
Investing in San Diego real estate requires integrating a specific cost structure: high purchase prices, California property taxes, significant operating expenses. Profitability must be calculated down to the penny.
Rents and Rental Yield
Rent levels illustrate the high-end positioning of the market:
– overall median rent: $2,700 to $2,800 / month (+44% compared to the national average);
– 1-bedroom apartment: about $2,295 to $2,503;
– 2-bedroom apartment: $2,928 on average;
– house for rent: around $4,150 / month.
In some neighborhoods, estimated gross yields are:
| Neighborhood | Approx. Median Price | Approx. Average Rent | Estimated Gross Yield |
|---|---|---|---|
| La Jolla | $2.8 – $3.2M | very high rents | 3 – 5% |
| Carmel Valley | ~ $1.6M | ≈ $4,000 – $4,500 | 4 – 6% |
| North Park | ~ $890,000 – $1M | ≈ $3,500 | 6 – 9% (range) |
| Chula Vista | ~ $820,000 | ≈ $3,000 + | 6 – 8% |
| National City | ~ $630,000 | ≈ $2,850 | 8 – 12% (depending on property) |
Of course, these gross yields must be adjusted for expenses: property taxes, maintenance, insurance, management, local taxes. A fairly common rule for rental housing in the county is to estimate that about 30 to 35% of collected rents will go to expenses (excluding debt service).
Property Taxes and Caps
The California tax system is structured by the famous Proposition 13 (passed in 1978), which limits:
– the base property tax rate to 1% of the assessed value;
– the annual increase in assessed value (except upon resale or major renovations) to a maximum of 2%.
In San Diego, the overall property tax rate, including the 1% base and additional taxes, is about 1.23 to 1.25%.
As an illustration:
| Approximate Assessed Value | Average Rate 1.23% | Estimated Annual Tax |
|---|---|---|
| $500,000 | 1.23% | $6,150 (~$512/month) |
| $825,000 (cited median value) | 1.23% | $10,147 (~$846/month) |
| $1,000,000 | 1.23% | $12,300 (~$1,025/month) |
The investor must also be mindful of Mello-Roos (special taxes to finance public improvements in certain subdivisions), which can add $500 to over $3,000 per year—or even more—to the bill.
Exemptions, Succession, and Transfer
For an owner-occupant, there are relief measures (Homeowner’s Exemption, exemptions for disabled veterans), but these are of little interest to a strictly rental investor. However, the rules for transferring the tax base (Propositions 60, 90, then 19) and the 2020 reform on real estate inheritance can affect supply: heirs must now occupy the property as their primary residence to keep the old tax base, which can trigger sales and therefore buying opportunities.
Several mechanisms can optimize federal income tax related to a real estate investment. Depreciation of the property is spread over 27.5 years for residential properties. Upon resale, it is possible to defer capital gains tax by executing a 1031 exchange, provided the proceeds are reinvested in a similar property. Finally, a cost segregation analysis can allow for accelerated depreciation on certain building components.
Manage or Outsource: The Importance of Property Management in San Diego
With high rents, tenant-friendly laws (the local Tenant Protection Ordinance, state rent control AB 1482), and strict short-term rental rules, property management is no small matter in San Diego.
Local professional property managers offer a wide range of services:
Discover our comprehensive range of services for smooth and professional management of your rental property.
Professional photos, tours, and listing distribution on dozens of platforms to ensure a fast rental.
Rigorous process including credit, income, and background checks of applicants.
Collection, reminders, and payment tracking for secure and smooth cash flow.
Coordination with a network of vetted contractors and 24/7 emergency response.
Compliant leases, notice management, authorized rent increases, and security deposit handling.
Detailed financial reporting and assistance with tax preparation.
Fees generally range from 6 to 10% of collected rents, plus leasing fees (often a fraction of the first month’s rent) and possibly renewal or inspection fees. Many San Diego property management companies (Good Life Property Management, Ziprent, PURE, Mynd, etc.) offer guarantees (leasing timeline, partial coverage of eviction costs, partial coverage of pet damage, etc.).
For a remote investor or one with multiple properties, outsourcing management helps secure cash flow, reduce vacancy, and limit compliance risks, especially in a complex regulatory environment.
Major Urban Projects: Betting on Neighborhood Transformation
Beyond existing properties, the city is engaged in a series of major projects that will durably reshape certain areas. Understanding these dynamics helps anticipate which neighborhoods will gain appeal.
Among the major projects:
Overview of the main infrastructure and urban development projects underway or planned in the San Diego region, representing significant investments.
$3.4 to $3.8B investment to add 30 new gates, 5,200 parking spaces, 185 EV charging stations, and new retail.
Seaport San Diego project estimated at $3.5–$3.8B, including retail, restaurants, an aquarium, six hotels, offices, an urban beach, and an observation tower.
Development on 195–200 acres planning 4,300 homes, 1M sq ft of offices, 150,000 sq ft of retail, and 97 acres of green space, transit-connected.
Development of 535 acres (approx. $1B) with the Gaylord Pacific Resort & Convention Center, 70 acres of parks, and 600,000 sq ft of waterfront retail and dining.
200-acre mixed-use development combining modern housing, retail, offices, green spaces, dining, and entertainment.
Projects like East Village Quarter, Manchester Pacific Gateway, and the Research and Development District (RaDD) to solidify the residential and business hub.
These operations tend to create denser, mixed-use, walkable, transit-connected neighborhoods—an urban profile that historically supports long-term property values. Investors can participate by acquiring new homes (condos, townhomes) within these developments, or by targeting surrounding areas likely to benefit from the spillover effect.
Concrete Strategies for Investing in San Diego Real Estate
In such a sophisticated market, a “gut feel” approach is risky. A few structuring principles emerge from analyses and case studies.
Bet on Duration and Location Quality
Data shows that short-term speculation on price fluctuations is hit or miss, while buying quality properties in strong locations, managed properly and financed wisely, produces robust results over 10, 15, or 20 years. The value creation mechanisms accumulate:
– property appreciation, even moderate (2–5% per year);
– rent growth, supported by a structural supply shortage;
– tax depreciation;
– the leverage effect of financing, especially if rates ease.
Target Micro-Markets Suited to Your Risk Profile
A conservative investor might favor:
Discover two categories of properties suitable for rental investment in the San Diego region.
Located in established neighborhoods like Clairemont, Mission Valley, UTC, and parts of Chula Vista.
Ideally located in areas with strong rental demand, near universities, military bases, and job centers.
A more aggressive investor might explore:
– transitioning neighborhoods (Barrio Logan, Encanto, City Heights, National City), targeting value-add;
– the small affordable housing segment via density bonuses and public financing programs.
Use Public Programs as Levers
Density bonuses, Bridge to Home programs, Complete Communities, or the ADU Bonus Program can allow:
– significantly increasing the number of units on a given plot;
– accessing additional low-cost financing (gap financing);
– securing high occupancy rates thanks to very strong demand for affordable housing.
In exchange, the investor must accept capped rents and long-term covenants. For a portfolio oriented toward stable cash flow and social impact, this path can be particularly relevant.
Master the Financing Structure and Tax Strategy
In a market with high prices and low cap rates, the financial structure is crucial. Key points to consider:
For a standard rental investment, the required down payment is often at least 25%. Military personnel and veterans can benefit from VA loans, allowing for a purchase with very little down payment before converting to a rental. It is advisable to weigh a standard fixed rate against buydown products (like 2-1 or 3-2-1), sometimes offered by developers on new construction. Finally, tax optimization involves depreciating the property, deducting expenses, and, in the medium term, the possibility of using a 1031 exchange.
Surround Yourself with Local Professionals
Whether it’s a property manager, a real estate attorney, a US-based CPA, or an agent specializing in investments, local expertise often makes the difference. The subtleties of zoning, local ordinances (tenant protections, STRO), specific taxes, or grant programs far exceed general knowledge.
Conclusion: A Demanding Market, but Rich with Selective Opportunities
Investing in San Diego real estate means accepting a high entry ticket, moderate gross yields in the best areas, dense regulations, and strong competition. In return, the investor benefits from:
– a robust job base, driven by high-value-added sectors;
– structural rental demand, in a city where nearly half the population rents;
– a persistently constrained supply due to geography and costs;
– a market trajectory leaning toward more reasonable but continuous growth.
The years 2025–2026 mark a transition: after the overheating and mild correction phase, the market seems to be entering a “new normal” where fundamentals—location, management quality, tax strategy, understanding of public programs—matter more than ever.
Real Estate Market Analysis
For a French-speaking investor willing to work with local partners, analyze micro-markets carefully, and think in terms of 10 to 20 years rather than 12 months, San Diego remains one of the most interesting markets in the United States, at the crossroads of high-end real estate, an exceptional economic fabric, and public policy focused on densification and affordable housing.
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Cyril Jarnias is an independent expert in international wealth management with over 20 years of experience. As an expatriate himself, he is dedicated to helping individuals and business leaders build, protect, and pass on their wealth with complete peace of mind.
On his website, cyriljarnias.com, he shares his expertise on international real estate, offshore company formation, and expatriation.
Thanks to his expertise, he offers sound advice to optimize his clients' wealth management. Cyril Jarnias is also recognized for his appearances in many prestigious media outlets such as BFM Business, les Français de l’étranger, Le Figaro, Les Echos, and Mieux vivre votre argent, where he shares his knowledge and know-how in wealth management.
